Roofing SEO: How to Get More Roofing Leads in 2023

roofing seo

Roofing SEO & Roofing Marketing

In this day and age of AI, Content Marketing, and Roofing SEO if you don’t have a website for your Roofing company or Roofer Contractor business you are missing out on building your business and brand. Every day there are in market new roof and roofing repair customers searching Google for local roofers in their area that can help them with no one in mind yet.

Think about it, people use to grab a yellow page book and now they have their cell phone in their hand and will search Google for keywords like “roofer + city”, “roofing company + city” and many other keywords relevant to their roofing needs and where they are located. For example, if you search “roofers South Jersey” you will see our client at the top of the first page of Google which helped their roofing company grow over 3x revenue in the first year we helped them M&J Roofing.

The first thing you need to be available to customers in this digital age is a website. And more importantly you need a well designed, mobile friendly, fast loading secured website with great content about all the roofing services you offer in your area from residential roofing to commercial roofing and the types of roofs you offer as well as the repairs you can do.

Once you have that solid foundation of a website with great content the next thing you need to do is hire a Roofing SEO agency like ours that specializes in niche Roofing SEO and has results that ranked other Roofers on the first page of Google with Roofing SEO strategies as well as Roofer Marketing strategies with Google ads that can get you in front of those in market shoppers already in need of your services.

roofing seo

Roofing SEO FAQ

What are the benefits of roofing SEO?

Roofing SEO is the process of optimizing a roofing company’s website and online presence so that it ranks higher in search engine results pages (SERPs) for keywords related to roofing services. The higher a roofing company’s website ranks in SERPs, the more likely it is that potential customers will find it and contact the company for roofing services.

There are many benefits to roofing SEO, including:

  • Increased website traffic: When a roofing company’s website ranks higher in SERPs, it receives more website traffic from potential customers. This increased traffic can lead to more leads and sales for the company.
  • Improved brand awareness: When a roofing company’s website ranks higher in SERPs, it is more visible to potential customers. This increased visibility can help to improve the company’s brand awareness and reputation.
  • Increased credibility: When a roofing company’s website ranks higher in SERPs, it is seen as more credible by potential customers. This increased credibility can help the company to close more deals and generate more revenue.
  • Cost-effectiveness: Roofing SEO is a cost-effective way to generate leads and sales for a roofing company. Compared to traditional marketing methods, such as print and television advertising, roofing SEO can be a very cost-effective way to reach a large audience of potential customers.

Overall, roofing SEO is a valuable tool that can help roofing companies to improve their website traffic, brand awareness, credibility, and lead generation. If you are a roofing company, I highly recommend investing in roofing SEO.

What is roof marketing?

Roof marketing is the process of promoting and selling roofing services to potential customers. Roof marketing can be done through a variety of channels, including:

  • Advertising: Roofing companies can advertise their services through a variety of channels, such as print, television, radio, and online advertising.
  • Public relations: Roofing companies can generate positive publicity for their businesses through public relations efforts, such as issuing press releases and hosting events.
  • Direct marketing: Roofing companies can reach potential customers directly through direct marketing methods, such as direct mail, email, and telemarketing.
  • Social media marketing: Roofing companies can use social media platforms to connect with potential customers and promote their services.
  • Content marketing: Roofing companies can create and share valuable content, such as blog posts, infographics, and videos, to attract potential customers and build their brand.

Roof marketing is an important part of any roofing business. By effectively marketing their services, roofing companies can reach more potential customers and generate more leads and sales.

Here are some additional tips for effective roof marketing:

  • Target your marketing efforts: It’s important to target your marketing efforts to the right audience. Consider the demographics, interests, and needs of your target audience when creating your marketing messages.
  • Use high-quality content: Your marketing content should be informative, engaging, and persuasive. Use high-quality images and videos to make your content more visually appealing.
  • Track your results: It’s important to track the results of your marketing efforts so that you can see what’s working and what’s not. Use analytics tools to track website traffic, leads, and sales.

By following these tips, you can create an effective roof marketing strategy that will help you reach more potential customers and grow your business.

How long does Roofing SEO take?

It depends on how competitive your local area is and the keywords we target. However, we usually show results in movement within 1-4 months and hit a sweet spot in the 6-12 month range

What does SEO for Roofing Companies include?

We reverse engineer your competition and see exactly what Google likes about the top 3 current roofing sites in your city from on page SEO, content, to off page SEO. And then we execute against that.

How much does Roofer SEO cost?

Again it varies depending on how competitive it is and that usually comes down to are you trying to rank in New York City for example or or smaller town like Tucson, AZ. It usually starts at $2000.00 per month and can range between $2k-10k per month if you also want to get on the first page instantly with Google Ads we can set up, optimize and track for you as well. We provide custom quote and use Google’s Keyword Planner to show you exactly what the market is spending in your area. We specialize in Roofer SEO and helping roofer rank their websites better on search engines like Google, Yahoo, Bing, and Duck Duck Go as well as Perplexity 

Roofing Marketing & SEO

Google Ads for Roofers (Pay per click marketing) (Now called Google Ads since Google Rebranded)

With Google Ads you can use ads on the first page of Google by targeting keywords relevant to roofing. For example if someone searches “roofing company”, “roof repair”, “roofing + phoenix (or any local city name” then you can have your website or better yet a custom landing page with and offer and form to gather their name, email, and phone # to be able to call that potential customer back.

The pros of Google Ads for roofing is that’s it’s instant in the way your ads start showing when you have a budget set up to show your ads every day. Also, you can control the ad text and entice new customers to call.

The cons of Google Ads is it’s very complex and cost you even more per click if you don’t know how to get great quality scores, set up, manage, monitor, or optimize the campaigns every month. And watching it daily for bid changes to beat your competition.

We manage Google Ads for roofing companies across the US. Many time our management fee is well covered by the saving and ROI on the leads we produce for every client.

Roofing SEO (Search Engine Optimization)

Search Engine Optimization or SEO for Roofing companies include looking that the traction of your current website if it has any rankings on Google and targeting keywords to push them to the first page where you will start getting leads every month from people already searching for local roofing companies in their respective areas.

The pros of SEO is that once you are the first page it’s not “cost per click” all clicks are “free” from Google. And 80% of the traffic from the first page of Google is from the organic or natural search results vs. Google ads. (Google Ads)

The cons of SEO is that it can take longer then Google ads to get on the first page. Google constantly changes their algorithms and unless you understand how the algorithms work it it is better to hire an SEO agency that understands the roofing industry vs. trying to do it yourself.

SEO for Roofers

Roofing Lead Gen Sites (Microsites)

So besides having your website or landing page come up on Google in their ad section or with SEO organically you can have multiple sites or microsites come on the first page so you can dominate the search results and have more “fishing poles” in the lake. It’s similar to drying a room our house out with 1 fan… or would you rather use 5, 10, 20 fans?

The pros of roofing lead generation sites or microsites you can make them keyword focused, doesn’t hurt the SEO of your site (actually helps), another way to generate leads, more dominance in Google, and can be used as a landing page for Google Ads.

The cons of roofing leads sites is you really need to hire someone to host, design, and SEO the microsites just like any website.

Online Classifieds sites for Roofing Leads

Did you know Craigslist and their local city versions like Craigslist Phoenix as an example is the #1 visited website in Arizona. It even edges out the local newspaper site AZCentral!.. You can post up to ads for $5.00 and on average our ads we create for roofing companies get them an extra 10-20 leads per month!

If you break that down and say you close even 10% of those leads into 1-2 deals that are on average $7488 each that can make you an extra $7-15k a month in sales. This alone is worth at least $1,500 per month to pay someone to post ads on online classifieds sites like Craigslist and we know more.

The pros of posting on online classifieds sites like Craigslist is that its only $5.00 an ad now!

The cons of posting on online classifieds sites for roofing leads is that is it time consuming to post, create, manage, and stay on top of the ads and accounts. If you aren’t careful you can get banned from sites as well.  It’s best to hire someone or a digital marketing agency for roofing contractors like ours to do it for you.

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