AI search for contractors and home-service groups
DIAP Media works with contracting companies that run more than one trade, brand or location to be named in Google’s AI answers, ChatGPT and the map. The single-trade contractor in one city is served by its sister brands at the same published prices: $800 per month for one location.
| Local SEO, AI SEO included | $800/mo |
|---|---|
| Multi-Local Plus, up to 3 locations | $2,000/mo |
| Each additional location | $800/mo |
The size of the field in Arizona and New Jersey
DIAP Media works in Arizona and South Jersey. These are the US Census Bureau’s 2023 counts of construction businesses with employees in both states.
| Construction, Arizona | 15,551 establishments, with 208,755 employees |
|---|---|
| Construction, New Jersey | 22,502 establishments, with 174,045 employees |
| Specialty trade contractors, Arizona | 10,521 establishments |
| Specialty trade contractors, New Jersey | 14,029 establishments |
| Construction, Maricopa County | 9,692 establishments |
| Residential remodelers, Arizona and New Jersey | 2,256 and 4,300 establishments |
Industries: construction (NAICS 23), specialty trade contractors (238) and residential remodelers (236118). Source: US Census Bureau, County Business Patterns 2023, table CB2300CBP, read on 11 October 2026. The Census counts establishments with paid employees, so a one-person company with no payroll is not in these figures.
What Google showed for two contractor searches
On a second look, the AI Overview for the owner’s search was built almost entirely from Google’s own business listings.
| Search | AI Overview shown | What the page drew on |
|---|---|---|
| “best general contractor in phoenix” | No. A map pack led the page. Checked at 19:48 UTC. | Under the map: contractors’ own sites, Reddit threads, Facebook and Yelp. |
| “contractor marketing agency” | Yes, with 9 sources. Checked at 19:48 UTC. | Google’s own listing pages, LinkedIn, a software vendor and agency sites. |
| “contractor marketing agency” | Yes, with 9 sources, on a second look. Checked at 19:50 UTC. | Twenty of the 28 pages it drew on were Google business listings. The answer named four local companies with their star rating and review count. |
What this shows: for a “who should I hire” question, Google’s AI read Google Business Profiles and their reviews first. It is reasonable to expect the same when a homeowner asks an AI for a contractor, though the customer search above showed no AI Overview that day. Sources change from one check to the next, and nobody can guarantee a citation. How DIAP Media measures AI search
What the work covers for a contracting group
A group with several trades or brands has one more job than a single contractor: making clear how the parts relate.
Profiles first
Each location and each independently run brand has a complete Google Business Profile with reviews requested after every job. On the day checked, this was what the AI answer was built from.
One trade per page
A page for each trade in each market, written from that crew’s work. A company that roofs and does HVAC has two sets of pages, not one page listing everything.
Who owns what, stated plainly
Each brand’s site says which company it belongs to, and the parent’s site lists its brands. DIAP Media is a parent company itself and sets its own sites out this way.
One monthly record
Map positions, organic results and AI citations for every brand and location in one report.
Which DIAP Media brand fits a contractor
Four brands in the DIAP Media portfolio work with contractors. All use the same published price sheet.
| If you are | Start with | Link |
|---|---|---|
| A contracting group with several trades, brands or locations | DIAP Media | Get a free AI search audit |
| A contractor with one location that wants local SEO and a website | Lifted Websites | Contractor marketing at Lifted Websites |
| A contractor or home-service business looking for a specialist agency | Matte Black Digital | matteblackdigital.com |
| A property owner in Camden, Burlington, Gloucester or Atlantic County looking for a contractor | South Jersey Contractors, DIAP Media’s directory of local pros | southjerseycontractors.com |
DIAP Media also writes about:
What it costs, by number of locations
Local SEO with AI SEO included costs $800 per month for one location. Multi-Local Plus costs $2,000 per month for up to three Google Business Profiles, and each additional profile is $800.
| Local SEO | One Google Business Profile and its core service area. AI SEO included. | $800/mo |
|---|---|---|
| Multi-Local Plus | Up to 3 Google Business Profiles plus unlimited location pages, built at the plan’s monthly content pace. Each additional profile is $800/mo. | $2,000/mo |
| Custom local program | For the most competitive markets. Priced by competition, not by the number of locations, and scoped in writing after a free audit. | $3,000 to $10,000+/mo |
Contractor marketing questions
How do contractors get named in AI answers?
By having complete Google Business Profiles with real reviews, pages that answer one question each, and the same facts on every listing. On 11 October 2026, the AI Overview DIAP Media checked for a contractor search drew mostly on Google business listings.
How much does contractor marketing cost?
At DIAP Media, local SEO with AI SEO included costs $800 per month for one location and $2,000 per month for up to three. Each additional location is $800 per month. Custom programs cost $3,000 to $10,000+ per month. Prices are as of October 2026.
Can two brands at one address each have a Google Business Profile?
Google’s guidelines allow a separate profile for each brand at one location only if the brands operate independently. They also say not to combine two brand names in a single profile.
Which DIAP Media brand should a small contractor use?
A contractor with one location should start with Lifted Websites or Matte Black Digital. Both belong to the same company as DIAP Media and charge the same prices.
How long does it take to see results?
Local and multi-location SEO usually shows its first measurable movement in 60 to 90 days and meaningful results in 3 to 6 months. AI search results usually take 2 to 4 months. These are expectations, not guarantees.
See who AI engines name for your trades
The free audit runs customer questions for each trade and location through the AI engines and shows which companies are cited. The scope and the price come back in writing.
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