roofing seo and marketing

Roofing SEO & Roofing Marketing

In 2018 and beyond if you don’t have a website for your Roofing company or Roofer Contractor business you are missing out on building your business and brand. Every day there are in market new roof and roofing repair customers searching Google for local roofers in their area that can help them with no one in mind yet.

Think about it, people use to grab a yellow page book and now they have their cell phone in their hand and will search Google for keywords like “roofer + city”, “roofing company + city” and many other keywords relevant to their roofing needs and where they are located.

The first thing you need to be available to customers in this digital age is a website. And more importantly you need a well designed, mobile friendly, fast loading secured website with great content about all the roofing services you offer in your area from residential roofing to commercial roofing and the types of roofs you offer as well as the repairs you can do.

Once you have that solid foundation of a website with great content the next thing you need to do is hire an SEO agency like ours that specializes in niche SEO and has results that ranked other Roofers on the first page of Google with Roofing SEO strategies as well as Roofer Marketing strategies with Google ads that can get you in front of those in market shoppers already in need of your services.

Roofing SEO FAQ

How long does Roofing SEO take?

It depends on how competitive your local area is and the keywords we target. However, we usually show results in movement within 1-4 months and hit a sweet spot in the 6-12 month range

What does SEO for Roofing Companies include?

We reverse engineer your competition and see exactly what Google likes about the top 3 current roofing sites in your city from on page SEO, content, to off page SEO. And then we execute against that.

How much does Roofer SEO cost?

Again it varies depending on how competitive it is and that usually comes down to are you trying to rank in New York City for example or or smaller town like Tucson, AZ. It usually starts at $1000 per month and can range between $1k-10k per month if you also want to get on the first page instantly with Google Ads we can set up, optimize and track for you as well. We provide custom quote and use Google’s Keyword Planner to show you exactly what the market is spending in your area.

Here are the 4 Best Ways to have Great Results and an ROI from Roofing Marketing & SEO

Google Adwords (Pay per click marketing) (Now called Google Ads since Google Rebranded in 2018)

With Google Ads you can use ads on the first page of Google by targeting keywords relevant to roofing. For example if someone searches “roofing company”, “roof repair”, “roofing + phoenix (or any local city name” then you can have your website or better yet a custom landing page with and offer and form to gather their name, email, and phone # to be able to call that potential customer back.

The pros of Google Ads for roofing is that’s it’s instant in the way your ads start showing when you have a budget set up to show your ads every day. Also, you can control the ad text and entice new customers to call.

The cons of Google Ads is it’s very complex and cost you even more per click if you don’t know how to get great quality scores, set up, manage, monitor, or optimize the campaigns every month. And watching it daily for bid changes to beat your competition.

We manage Google Adwords for roofing companies across the US. Many time our management fee is well covered by the saving and ROI on the leads we produce for every client.

Roofing SEO (Search Engine Optimization)

Search Engine Optimization or SEO for Roofing companies include looking that the traction of your current website if it has any rankings on Google and targeting keywords to push them to the first page where you will start getting leads every month from people already searching for local roofing companies in their respective areas.

The pros of SEO is that once you are the first page it’s not “cost per click” all clicks are “free” from Google. And 80% of the traffic from the first page of Google is from the organic or natural search results vs. Google ads. (Google Adwords)

The cons of SEO is that it can take longer then Google ads to get on the first page. Google constantly changes their algorithms and unless you understand how the algorithms work it it is better to hire an SEO agency that understands the roofing industry vs. trying to do it yourself.

Roofing Lead Gen Sites (Microsites)

So besides having your website or landing page come up on Google in their ad section or with SEO organically you can have multiple sites or microsites come on the first page so you can dominate the search results and have more “fishing poles” in the lake. It’s similar to drying a room our house out with 1 fan… or would you rather use 5, 10, 20 fans?

The pros of roofing lead generation sites or microsites you can make them keyword focused, doesn’t hurt the SEO of your site (actually helps), another way to generate leads, more dominance in Google, and can be used as a landing page for Google Adwords.

The cons of roofing leads sites is you really need to hire someone to host, design, and SEO the microsites just like any website.

Online Classifieds sites

Did you know Craigslist and their local city versions like Craigslist Phoenix as an example is the #1 visited website in Arizona. It even edges out the local newspaper site AZCentral!.. You can post up to ads for $5.00 and on average our ads we create for roofing companies get them an extra 10-20 leads per month!

If you break that down and say you close even 10% of those leads into 1-2 deals that are on average $7488 each that can make you an extra $7-15k a month in sales. This alone is worth at least $1,500 per month to pay someone to post ads on online classifieds sites like Craigslist and we know more.

The pros of posting on online classifieds sites like Craigslist is that its only $5.00 an ad now!

The cons of posting on online classifieds sites for roofing leads is that is it time consuming to post, create, manage, and stay on top of the ads and accounts. If you aren’t careful you can get banned from sites as well.  It’s best to hire someone or a digital marketing agency for roofing contractors like ours to do it for you.

 

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