DIAP Media

Remarketing at its finest

We were on TMZ today and noticed what we call remarketing at its finest! First, if you don’t know what remarketing it is let us explain. Remarketing is when you show an ad online to people that are surfing the web that previously went to your website. The ad technology drops a cookie from the site that is using remarketing and then follows you on other popular websites across the web to say “Hey remember you were at our site, come back and buy something”.

It’s a stalker ad but in a good sense. For us seeing remarketing ads isn’t anything new since we are in the industry and know companies use it to really dominate online and recapture leads from search marketing. If you want to learn more about remarketing you can check out more info here at Google’s remarketing solution.

However, this remarketing ad from SEOmoz takes the cake.