Here is a question Matt Cutts answered about how SEO works now.

The question was..

Matt, Does the good guys still stand a chance? We’re a small company that hired an SEO firm that we thought was legit, but destroyed our rankings w/ spam backlinks. We’ve tried everything but nothing helps. What can a company with good intentions do?
Daniel, Miami, FL

Matt says think about how to get the “hard” links not the easy low spammy links. Build a quality site, write useful content,

Watch the video to hear from Matt Cutts with Google the best practices to rank a website in today’s SEO environment.

Some SEO tips:

  • Create High Quality Useful Content
  • Don’t go the black hat SEO way first, start off following Google Guidelines
  • Attract and Earn Links via great branding and content
  • Have a fast website with a great user experience and make sure it’s “responsive” to all devices

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