Here is a question Matt Cutts answered about how SEO works now.
The question was..
Matt, Does the good guys still stand a chance? We’re a small company that hired an SEO firm that we thought was legit, but destroyed our rankings w/ spam backlinks. We’ve tried everything but nothing helps. What can a company with good intentions do?
Daniel, Miami, FL
Matt says think about how to get the “hard” links not the easy low spammy links. Build a quality site, write useful content,
Watch the video to hear from Matt Cutts with Google the best practices to rank a website in today’s SEO environment.
Some SEO tips: