Google just released an updated SEO Starter Guide today. We have opened up the thirty two page PDF and already like it a lot better the their older version from two years ago. It is a little more user friendly and easier for the average client or beginner SEO to understand. I know a lot of the material we understand being in the industry however it is a great tool to share with a small business that you are educating on how SEO works and how you can help them.
I can see Google’s new SEO Starter Guide being a valueable tool for SEOs, Do it yourselfers, and Small Businesses a like.
Here are some of the comments from Google’s Webmaster Blog made about their new SEO Starter Guide and the updates they made.
Here’s what’s new:
- Glossary to define terms throughout the guide
- More example images to help you understand the content
- Ways to optimize your site for mobile devices
- Clearer wording for better readability
It is still clear if you are a small business this is a great guide to understand SEO a little better but should still have a Local SEO company help you strategically build links and execute on an SEO strategy. SEO is similar to other marketing in the sense it’s best to have the professionals do it for you on a consistent basis and isn’t a quick one time fix to get leads and new customers online. Its a long term investment that helps you become more visible with the search engines, gain credibility, and naturally be found by your current and potential customers.