On June 27th 2018, Google announced a simpler solution for brands, publishers, small businesses, and advertisers to reach people on Google’s properties where people are already searching for what they need vs. being pushed “creative” pics/videos on social media channels to try to reach customers that are wasting their time or energy or being “entertained” and curing the boredom on sites like Facebook and Instagram.
Google after 18 years of launching Google AdWords is now rebranding to Google Ads to consider the changing environment of people on mobile phones and being able to not only target people searching keywords but also use that data to contextually target those same people on apps in Google play, Gmail, on Youtube, and browsing content.
Google Ads is more of an encompassing brand name for their advertising platform vs. “Google AdWords” was specifically named for their keyword searched based search algorithm and core product.
Google AdWords is becoming Google Ads
The new Google Ads brand represents the full range of advertising capabilities we offer today—on Google.com and across our other properties, partner sites and apps—to help marketers connect with the billions of people finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web, and more.
A lot has changed since then. Mobile is now a huge part of our everyday lives. People quickly switch from searching for products, to watching videos, browsing content, playing games and more. As a result, marketers have more opportunities to reach consumers across channels, screens and formats. Advertising on Google has evolved too—from helping marketers connect with people on Google Search, to helping them connect at every step of the consumer journey. As the opportunity to engage consumers has grown and become more complex, we are simplifying our products for advertisers and publishers of all sizes so they can more easily reach consumers anywhere, at any moment and on any channel.
They are also launching a new campaign type for small businesses we can set up, monitor, and optimize it for you called “smart campaigns”. Smart Campaigns just launched so we will be testing it and hoping it will be a lot better than Google Adwords Express which from our tests cost 3x-4x more on the cost per click side than when we managed Google Ads for clients manually with campaigns, ad groups, hand selected keywords, negative keywords, ad extensions, and more.
Their take on Google ads for Small Business:
For small businesses specifically, we’re introducing a new campaign type in Google Ads that makes it easier than ever to get started with online advertising. It brings the machine learning technology of Google Ads to small businesses and helps them get results without any heavy lifting—so they can stay focused on running their businesses.
Our take is MOST small business still don’t have the knowledge, time, energy, or passion to set up and check on these campaigns and 1 campaign should never be the end all be all especially when it’s new and unproven yet. If you really want to get value out of Google Ads unless you study, test, get certified and know how to set up and continuously optimize you could lose money from it vs. getting an ROI from your Ads on Google.
As you can see in their video about Smart Campaigns it still doesn’t get into the details of what it’s doing other than making it “easier or simpler”.
We will be testing a Google Smart Campaign along with our normal Search Campaigns we set up manually with all the best Google Ads practices.
Google Ads Management
If you want to get started on getting your business more visible on Google with Ads we can help manage that process for you and give you peace of mind reaching the right people at the right time getting the best ROI on your advertising budget for paid search.
Here is a small sample list of the thing we do each month to make sure your Google Ad perform the best they can and help you get more customers
- Set up Campaign(s) properly
- Use negative keywords
- Adjust Advanced location targeting
- Increase Mobile Bid %
- Make Sure each hand selected keyword is set up properly with exact or broad match modified selection
- Use every Ad Extension to increase CTR
- Watch and Optimize Quality Scores to reduce CPC (cost per click costs)
- Provide a healthy Budget Range for your campaigns based on your goals and competition so you don’t under or over spend
- Track everything with call tracking
- Create a high converting landing page to get more leads and opportunities (we have a 30% increase in leads with our landing pages vs. client sites)
- MORE (Call or submit your info to Get a Quote Now) get full list of what we do)