callrail

Looking for CallRail Reviews? (CallRail, CallRail Pricing etc…)

Thinking about using call tracking or more importantly narrowing down your call tracking option or company to CallRail?

We were in the same boat as you! And we finally made the switch to CallRail after using another call tracking provider for over 10 years here’s our story and why we chose CallRail, how we ported call tracking numbers to CallRail, and our CallRail review after using the platform for 3 months now.

Back in 2009, when starting our digital marketing and SEO agency after working for internet marketing companies and startups prior we knew from that past experience tracking results of internet or any advertising budget for that matter was not only important for our business or company but for the companies and small businesses we helped in the local market.

In this day an age of technology and even back in 2009, when call tracking existed but CallRail didn’t yet you should take advantage that now you can track your marketing and advertising spend better with call tracking.

For example, if you are running a Google Ads campaign what’s more important that clicks and conversions to your website? CALLS! And calls you can see caller ID data, how long the call was, and if activated listen to the calls!  It’s a lot easier to spend marketing and advertising dollars and budget if you can track the ROI better and that’s exactly what call tracking and CallRail allows.

When we first started using call tracking CallRail wasn’t even around then. Looking at their domain name it looks like CallRail was started in 2011 or at least that is when they registered their domain with the idea to make call tracking better.

CallRail Pricing

As call tracking evolved and Google Adwords now rebranded as Google Ads evolved we came across the CallRail brand. At the time we can tell their platform was far better than the call tracking company we were using however we were so integrated with the other call tracking company we were worried about porting call tracking numbers we had established for clients for years prior that we hesitated to make the move. Now looking back that was probably the wrong decision but we did leverage CallRail pricing at the time 2-3 years ago when we tried it to get our current vendor to match their pricing so that was a win ;0)  CallRail we found had the best call tracking pricing by far when comparing their prices to value in what you get makes their CallRail pricing even better.

callrail pricing

CallRail Porting Phone Call Tracking Numbers

About 2-3 years later and now just recently this year we decided to test CallRail again since a partner of ours had shared CallRail Reporting with a shared client of ours. When we went on a conference call with that client we were able to provide so much SEO, Google Ads, and Website data it made the call so much better. It also showed us how much our services impacted this clients website, campaign, and SEO and Google Ads spend in comparison to everything else they were doing including Social Media it made us realize finding out about CallRail’s porting process is a must and we need to make the move and reestablish our CallRail account we tested a few years before.

The CallRail porting process was very easy and quicker than expected. We had all of our call tracking numbers ported in less than 30 days and had no hiccups in calls or losing any of those numbers. They provide a process and excel spreadsheet you can use to make it really simple to port call tracking numbers over.

callrail reporting

CallRail Support and Customer Service

During the porting process and retesting the account we tried years prior also showed us how amazing the CallRail Customer Service and online chat support team really is. When making the call tracking platform switch we had a ton of questions about integration, how to set up CallRail, how to port call tracking numbers etc… And each team whether online chat or email the support team was great. They always helped us figure out what we needed to do and were available same day if not within minutes of logging on and chatting with online chat support at CallRail.

CallRail Cancellation

As I mentioned we tried CallRail but didn’t move forward after their free 14 day trial. However, they kept our account in their system and it was really easy to deactivate and reactivate it years later when we were finally ready to make the move. I bring this up not only because CallRail cancellation process is easy and exactly as what it should be but also because when we tried to cancel our other call tracking vendor after being a customer with them for 10 years since 2009 and had a 1 year contract at the time they made the cancellation process horrible. They tried to lock us in and say we couldn’t cancel until the month of the year we signed 10 years prior (4 more months out at the time). This was ridiculous, and we escalated our cancellation to manager which agreed and let us cancel 30 days later which again is till bad business. They should let you cancel easily just like CallRail and other smart companies and brands do.

Final Words CallRail Review

Since we have had an amazing experience in the first 3 months, tried CallRail before and came back, and have had extreme value in using CallRail’s call tracking platform we are now a CallRail Agency partner. We believe in the platform and think any business that spends money on any branding, advertising, or marketing SHOULD use call tracking and CallRail for tracking their ROI. Also, it doesn’t matter if you don’t have a website (even though you should) or just use billboards, directmail, or any other traditional advertising you should have a call tracking number for each ad spend and TRACK it! It will open your eyes to what really works and how your business can become more efficient.

If you want to sign up for CallRail contact us by filling out that form or call us at 888-863-7421 and we can help on how to get you set up on CallRail properly and have a direct account manager that helps us help you get on the right plan, pricing etc..

Also, if you are an agency and thinking about using CallRail for your agency/clients call us to learn about how you can set up a whitelabel CallRail login as well.

If not, we can still help any business get set up properly with CallRail and help you out with our experience.

call tracking arizona

roofing seo and marketing

Want More Roofing Leads? You Must Have a Roofing SEO plan.. Here’s Why

Roofing SEO & Roofing Marketing

In 2018 and beyond if you don’t have a website for your Roofing company or Roofer Contractor business you are missing out on building your business and brand. Every day there are in market new roof and roofing repair customers searching Google for local roofers in their area that can help them with no one in mind yet.

Think about it, people use to grab a yellow page book and now they have their cell phone in their hand and will search Google for keywords like “roofer + city”, “roofing company + city” and many other keywords relevant to their roofing needs and where they are located.

The first thing you need to be available to customers in this digital age is a website. And more importantly you need a well designed, mobile friendly, fast loading secured website with great content about all the roofing services you offer in your area from residential roofing to commercial roofing and the types of roofs you offer as well as the repairs you can do.

Once you have that solid foundation of a website with great content the next thing you need to do is hire an SEO agency like ours that specializes in niche SEO and has results that ranked other Roofers on the first page of Google with Roofing SEO strategies as well as Roofer Marketing strategies with Google ads that can get you in front of those in market shoppers already in need of your services.

Roofing SEO FAQ

How long does Roofing SEO take?

It depends on how competitive your local area is and the keywords we target. However, we usually show results in movement within 1-4 months and hit a sweet spot in the 6-12 month range

What does SEO for Roofing Companies include?

We reverse engineer your competition and see exactly what Google likes about the top 3 current roofing sites in your city from on page SEO, content, to off page SEO. And then we execute against that.

How much does Roofer SEO cost?

Again it varies depending on how competitive it is and that usually comes down to are you trying to rank in New York City for example or or smaller town like Tucson, AZ. It usually starts at $1000 per month and can range between $1k-10k per month if you also want to get on the first page instantly with Google Ads we can set up, optimize and track for you as well. We provide custom quote and use Google’s Keyword Planner to show you exactly what the market is spending in your area.

Here are the 4 Best Ways to have Great Results and an ROI from Roofing Marketing & SEO

Google Adwords (Pay per click marketing) (Now called Google Ads since Google Rebranded in 2018)

With Google Ads you can use ads on the first page of Google by targeting keywords relevant to roofing. For example if someone searches “roofing company”, “roof repair”, “roofing + phoenix (or any local city name” then you can have your website or better yet a custom landing page with and offer and form to gather their name, email, and phone # to be able to call that potential customer back.

The pros of Google Ads for roofing is that’s it’s instant in the way your ads start showing when you have a budget set up to show your ads every day. Also, you can control the ad text and entice new customers to call.

The cons of Google Ads is it’s very complex and cost you even more per click if you don’t know how to get great quality scores, set up, manage, monitor, or optimize the campaigns every month. And watching it daily for bid changes to beat your competition.

We manage Google Adwords for roofing companies across the US. Many time our management fee is well covered by the saving and ROI on the leads we produce for every client.

Roofing SEO (Search Engine Optimization)

Search Engine Optimization or SEO for Roofing companies include looking that the traction of your current website if it has any rankings on Google and targeting keywords to push them to the first page where you will start getting leads every month from people already searching for local roofing companies in their respective areas.

The pros of SEO is that once you are the first page it’s not “cost per click” all clicks are “free” from Google. And 80% of the traffic from the first page of Google is from the organic or natural search results vs. Google ads. (Google Adwords)

The cons of SEO is that it can take longer then Google ads to get on the first page. Google constantly changes their algorithms and unless you understand how the algorithms work it it is better to hire an SEO agency that understands the roofing industry vs. trying to do it yourself.

Roofing Lead Gen Sites (Microsites)

So besides having your website or landing page come up on Google in their ad section or with SEO organically you can have multiple sites or microsites come on the first page so you can dominate the search results and have more “fishing poles” in the lake. It’s similar to drying a room our house out with 1 fan… or would you rather use 5, 10, 20 fans?

The pros of roofing lead generation sites or microsites you can make them keyword focused, doesn’t hurt the SEO of your site (actually helps), another way to generate leads, more dominance in Google, and can be used as a landing page for Google Adwords.

The cons of roofing leads sites is you really need to hire someone to host, design, and SEO the microsites just like any website.

Online Classifieds sites

Did you know Craigslist and their local city versions like Craigslist Phoenix as an example is the #1 visited website in Arizona. It even edges out the local newspaper site AZCentral!.. You can post up to ads for $5.00 and on average our ads we create for roofing companies get them an extra 10-20 leads per month!

If you break that down and say you close even 10% of those leads into 1-2 deals that are on average $7488 each that can make you an extra $7-15k a month in sales. This alone is worth at least $1,500 per month to pay someone to post ads on online classifieds sites like Craigslist and we know more.

The pros of posting on online classifieds sites like Craigslist is that its only $5.00 an ad now!

The cons of posting on online classifieds sites for roofing leads is that is it time consuming to post, create, manage, and stay on top of the ads and accounts. If you aren’t careful you can get banned from sites as well.  It’s best to hire someone or a digital marketing agency for roofing contractors like ours to do it for you.

 

Google Ads

Need Help with Google Ads?

Google Ads

On June 27th 2018, Google announced a simpler solution for brands, publishers, small businesses, and advertisers to reach people on Google’s properties where people are already searching for what they need vs. being pushed “creative” pics/videos on social media channels to try to reach customers that are wasting their time or energy or being “entertained” and curing the boredom on sites like Facebook and Instagram.

Google after 18 years of launching Google AdWords is now rebranding to Google Ads to consider the changing environment of people on mobile phones and being able to not only target people searching keywords but also use that data to contextually target those same people on apps in Google play, Gmail, on Youtube, and browsing content.

Google Ads is more of an encompassing brand name for their advertising platform vs. “Google AdWords” was specifically named for their keyword searched based search algorithm and core product.

Their take:

Google AdWords is becoming Google Ads

The new Google Ads brand represents the full range of advertising capabilities we offer today—on Google.com and across our other properties, partner sites and apps—to help marketers connect with the billions of people finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web, and more.

A lot has changed since then. Mobile is now a huge part of our everyday lives. People quickly switch from searching for products, to watching videos, browsing content, playing games and more. As a result, marketers have more opportunities to reach consumers across channels, screens and formats. Advertising on Google has evolved too—from helping marketers connect with people on Google Search, to helping them connect at every step of the consumer journey. As the opportunity to engage consumers has grown and become more complex, we are simplifying our products for advertisers and publishers of all sizes so they can more easily reach consumers anywhere, at any moment and on any channel.

They are also launching a new campaign type for small businesses we can set up, monitor, and optimize it for you called “smart campaigns”. Smart Campaigns just launched so we will be testing it and hoping it will be a lot better than Google Adwords Express which from our tests cost 3x-4x more on the cost per click side than when we managed Google Ads for clients manually with campaigns, ad groups, hand selected keywords, negative keywords, ad extensions, and more.

Their take on Google ads for Small Business:

For small businesses specifically, we’re introducing a new campaign type in Google Ads that makes it easier than ever to get started with online advertising. It brings the machine learning technology of Google Ads to small businesses and helps them get results without any heavy lifting—so they can stay focused on running their businesses.

Our take is MOST small business still don’t have the knowledge, time, energy, or passion to set up and check on these campaigns and 1 campaign should never be the end all be all especially when it’s new and unproven yet. If you really want to get value out of Google Ads unless you study, test, get certified and know how to set up and continuously optimize you could lose money from it vs. getting an ROI from your Ads on Google.

As you can see in their video about Smart Campaigns it still doesn’t get into the details of what it’s doing other than making it “easier or simpler”.

We will be testing a Google Smart Campaign along with our normal Search Campaigns we set up manually with all the best Google Ads practices.

Google Ads Management

If you want to get started on getting your business more visible on Google with Ads we can help manage that process for you and give you peace of mind reaching the right people at the right time getting the best ROI on your advertising budget for paid search.

Here is a small sample list of the thing we do each month to make sure your Google Ad perform the best they can and help you get more customers

  • Set up Campaign(s) properly
  • Use negative keywords
  • Adjust Advanced location targeting
  • Increase Mobile Bid %
  • Make Sure each hand selected keyword is set up properly with exact or broad match modified selection
  • Use every Ad Extension to increase CTR
  • Watch and Optimize Quality Scores to reduce CPC (cost per click costs)
  • Provide a healthy Budget Range for your campaigns based on your goals and competition so you don’t under or over spend
  • Track everything with call tracking
  • Create a high converting landing page to get more leads and opportunities (we have a 30% increase in leads with our landing pages vs. client sites)
  • MORE (Call or submit your info to Get a Quote Now) get full list of what we do)

Google Ads Citations, Articles & Resources

craigslist charging fees

Craigslist Phoenix is About to Make More Money from Fees: Craigslist Now Charging for Service Ads

Craigslist Phoenix

Craigslist is one of the most powerful online classifieds sites. They basically took the traditional boring newspaper classifieds approach and put it online with no design or website change since 1995.

The beauty of Craigslist is it’s usually the one of the top 5 local sites in each major metro of the US and WAS for the most part FREE!

For example, as a local SEO Company in Phoenix, AZ we did our research and found out that Craigslist is one of the most authoritative and most visited sites in Phoenix, Arizona per Alexa an Amazon company even more than AZ Central!

For a long time the only thing Craigslist charged fees for was for employers that need to post their local jobs and their fees for that ranging in the $7-$75 which is still a lot less then the national job boards but close to the value of a niche job board like JobsinSocialMedia.com that caters to only Social Media Jobs and job postings.

craigslist fees

 

Now as of today, March 16th logging in to a 10+ year old craigslist account we had for our local clients we help with SEO services and managing and tracking their Google Adwords and Pay per click campaigns we just noticed Craigslist is charging $5.00 for 30 days.

craigslist charging fees for service ads

 

We know this is a big deal and people are going to start searching about Craigslist charging local service businesses ranging from auto repair to all types of contractors from plumbers to roofers and more

Many, like you are going to search about this and see what happened and ask, “When did Craigslist start charging”, why, how much, for how long ect..?…

Lots of questions are going to come up about Craigslist charging fees for service ads and before you start to worry let’s break down the pros and cons and share an alternative to Craigslist ads if you are going to stop using their platform because of the fees to post service ads.

(Reminds us of Facebook organic, get everyone on there then charge them for ads….copying Google’s model for shareholders and stock price)

Craigslist Charging Pros

  • Stops spam
  • Stops people that were just auto botting ads over and over and spamming the site making people stop using it (consumers and service providers)
  • Ups the quality of service providers willing to pay and actually have a marketing budget
  • Still it’s only $5.00 for 30 days.. Yes, FREE was great but $5.00 per service ad for 30 days? on a site that ranks top 5 most trafficked sites in each local metro area?
  • Still tons of free sections of craigslist
  • Consumers will be protected more and be less spammed
  • Less competition, as service providers stop posting because of the 5.00 fee per ad
  • Higher quality service providers, I know we said this already just making sure you are still reading ;0)
  • Filters better small business owners willing to invest and have a marketing budget for their business to grow

Craigslist Charging Cons (not sure there really is any…)

  • Can’t bot, spam, have 100 ads with the same title in caps (lol, some of you know what I’m talking about)
  • Makes you realize you need more marketing dollars towards other platforms where you can get leads (Google)
  • More than free…
  • Can’t get an extra 20-30 leads a month for FREE, sorry going to cost you at least $5.00 per ad for 30 days
  • No More renewing ads to keep them fresh (however, people will drop off and not even pay the $5.00 per service ad on craigslist)

Craigslist Alternatives

If you are looking for a Craigslist online classifieds alternative vs. marketing and advertising your local small service business overall we used this tool to give you some sites to check out. You have to keep in mind they don’t have the same amount of traffic and some still charge for certain sections like backpage or are niche for job posting only like Indeed.

However, here is a screenshot a link to the tool you can use to see it as well.

craigslist alternative

 

What should you do now that Craigslist is Charging fees for Service ads?

  • Still use it, $5.00 an ad for 30 days is still a great value
  • Realize things change all the time with the online space and don’t put your eggs all in the Craigslist basket
  • Use SEO to optimize your website to rank for what you do and where you do it to get leads from Google
  • Use Google Adwords and set up a pay per click budget campaign with a professional PPC management consultant or company like ours. (We include a landing page and call tracking)
  • Use content marketing, or hire someone like our company to blog on your website to right useful content like this post as an example that is relevant to your industry, helps people out, makes them think, answers a frequently asked question and will rank on Google for everyone searching for that same question … evergreen…

Need help with your local marketing using some of these strategies?

Have at least $1k per month minimum budget to start on one of these local internet marketing strategies (SEO, PPC, Blogging…) to get results?

Call our team at 888-863-7421 and provide your current website url so we can provide you a FREE report and share with you if we think we can help you or not.

amazon seo service

Amazon SEO, Get Your Products Ranked on the First Page of Amazon Search

Amazon SEO Service

If you haven’t figured it out yet all these new platforms whether it’s Amazon, Facebook, Instagram or Twitter all copy Google…

How?… you might ask…

They all use algorithms to make it difficult for “organic” reach and make you pay for their ad platforms and systems to get instant results.

On top of that Amazon is the most like Google because it’s a glorified Google Search Engine for products!!

And if you are searching for Amazon SEO or Amazon SEO services maybe you are starting to figure out that if you can get your FBA, white labeled, or Retail Arbitrage products on the first page you will bring in money and more importantly profits every day!

Hopefully you already learned going the white labeled FBA route is more profitable!

The key is to have products that have low shipping costs sent to FBA and white labeled for the most profit. And if you are starting to make $10-$20 per day in profit off of every product sold on Amazon or would like to get there at minimum you need to have your products on the first page of Amazon for their respective category.

(We have a growth hack for that for our Amazon SEO customers as well.. just ask about it after signing up for our SEO Services for Amazon.com)

Amazon SEO Expert

You should have an Amazon SEO team of specialists to keep the FBA machine churning more profits and cash while you focus on finding new products and keeping inventory levels full.

Finding the right product is the key and foundation to Amazon FBA success and we use Amazon SEO Tools if you need help with product selection as well if you are just getting started as an FBA seller and using Alibaba to source products.

We have the keys to success to drive first page Amazon rankings for your products and have helped FBA sellers that have made millions on Amazon’s platform and search engine with SEO services that people are completely OVERLOOKING!!

And it’s right under your nose if you know anything about marketing, branding, SEO, or sales. As soon as you sign up for our Amazon FBA SEO services by giving us a call at 888-863-7421 or submitting your info through our forms and we share the process and strategy it will all make sense.

And no…

It’s not just:

  • Reviews
  • SEO Keyword Titles and Descriptions
  • Wishlists
  • Having enough inventory that doesn’t run out
  • Great images
  • Pricing
  • On Page SEO
  • Product Title
  • Sales
  • Product Description Bullet Points
  • Generic keyword length to less than 250 bytes

Although, all of that is important and Sales is the most important SEO factor on Amazon and a must for your Amazon SEO foundation of success there is one step people forget about because they are just relying on Amazon, Amazon PPC or Amazon Ads. (another hint)

There is another part of Amazon SEO that we provide and specialize in and can help you get your products on the first page.

If you are interested in finding out more and how we can help call 888-863-7421 and we will share with you the Amazon SEO service that will take your FBA sells to the next level and help you get on the first page of Amazon. We have a 5 product / ASIN minimum so if you sell less than 5 products or have less than 5 product listings on Amazon we can still help you but it would be a $500.00 per month minimum investment.

water damage marketing

Water Damage Marketing (Google SEO, Google Ads, & More)

If you are a water damage restoration business and you are looking to grow your business besides relationships and referrals from insurance companies we have 4 tried and tested ways to use digital marketing and the internet to target customers already searching your local area. This is the best Water Damage Marketing Strategy to get you leads in 2018.

Just like you need the right water damage equipment and crew to get the job done right you need the right water damage SEO and water damage marketing strategy to keep the jobs coming in.

If you feel like you don’t have the expertise and rather focus on your water damage business vs. the digital marketing aspects we share below then call our water damage SEO agency today and we can start working on all four of these proven ROI based strategies to help you grow your water damage business to the next level.

Here are the 4 Best Ways to have Great Results and an ROI from Water Damage Marketing

google adwordsGoogle Adwords now called Google Ads (Pay per click water damage marketing) 

With Google Adwords you can use Google’s ad program and ads on the first page of Google by targeting keywords relevant to water damage. For example if someone searches “water damage company”, “mold removal”, “water damage + phoenix (or any local city name” then you can have your website or better yet a custom landing page with and offer and form to gather their name, email, and phone # to be able to call that potential customer back.

The pros of Google Adwords for water damage is that’s it’s instant in the way your ads start showing when you have a budget set up to show your ads every day. Also, you can control the ad text and entice new customers to call.

The cons of Google Adwords is it’s very complex and cost you even more per click if you don’t know how to get great quality scores, set up, manage, monitor, or optimize the campaigns every month. And watching it daily for bid changes to beat your competition.

We manage Google Adwords for water damage restoration companies across the US. Many time our management fee is well covered by the saving and ROI on the leads we produce for every client.

Water Damage SEO (Search Engine Optimization)

Search Engine Optimization or SEO for Water Damage companies include looking that the traction of your current website if it has any rankings on Google and targeting keywords to push them to the first page where you will start getting leads every month from people already searching for local water damage companies in their respective areas.

The pros of SEO is that once you are the first page it’s not “cost per click” all clicks are “free” from Google. And 80% of the traffic from the first page of Google is from the organic or natural search results vs. Google ads. (Google Adwords)

The cons of SEO is that it can take longer then Google ads to get on the first page. Google constantly changes their algorithms and unless you understand how the algorithms work it it is better to hire an SEO agency that understands the water damage industry vs. trying to do it yourself.

water damageWater Damage Lead Gen Sites (Microsites)

So besides having your website or landing page come up on Google in their ad section or with SEO organically you can have multiple sites or microsites come on the first page so you can dominate the search results and have more “fishing poles” in the lake. It’s similar to drying a room our house out with 1 fan… or would you rather use 5, 10, 20 fans?

The pros of water damage lead generation sites or microsites you can make them keyword focused, doesn’t hurt the SEO of your site (actually helps), another way to generate leads, more dominance in Google, and can be used as a landing page for Google Adwords.

The cons of water damage leads sites is you really need to hire someone to host, design, and SEO the microsites just like any website.

Online Classifieds sites

Did you know Craigslist and their local city versions like Craigslist Phoenix as an example is the #1 visited website in Arizona. It even edges out the local newspaper site AZCentral!.. And did you know you can post up to 3 ads per day by IP address (90 ads a month) and you can renew them every 2-3 days and on average our ads we create for water damage companies get them an extra 20-30 leads per month!

If you break that down and say you close even 10% of those leads into 2-3 deals that are on average $5000 each that can make you an extra $10-15k a month in sales. This alone is worth at least $1,500 per month to pay someone to post ads on online classifieds sites like Craigslist and we know more.

The pros of posting on online classifieds sites like Craigslist is that its free accept for the time and another lead gen source other than Google.

The cons of posting on online classifieds sites for water damage leads is that is it time consuming to post, create, manage, and stay on top of the ads and accounts. If you aren’t careful you can get banned from sites as well.  It’s best to hire someone or a digital marketing agency for water damage contractors like ours to do it for you.

plastic surgery marketing

Top 3 Things You MUST Have with Your Plastic Surgery Marketing Plan

If you are a plastic surgeon or run a cosmetic surgery business and practice there are Three Things you must be doing with your Plastic Surgery Marketing plan and we can execute this for you in 2019.

Plastic Surgery Website & Web Design

This is a must because without a Mobile, Responsive (works on every device), Conversion Friendly website with Great Design, Calls to Action, and Fresh Content new patients will keep bouncing off your website and Google will never think you deserve to rank on the first page.

We have a designed 1000s of Healthcare and Medical related websites including Plastic and Cosmetic Surgeon websites that are designed to 2017 standards.

We make sure your website has the content that matches the type of new patients you want and the services you offer in the area or areas you want to target Geographically.

We offer weekly blog content that is not only user friendly which Google loves its completely optimized with Titles, Headings, backlinks, tags, and other SEO elements to help it get shared on social media and rank on Google!

Another aspect of your website and Plastic Surgery Web Design we focus on is making sure your website is extremely Mobile friendly meaning people can easily click on your phone number on a their mobile devices and get to your front office with an easy click of their thumb at the top of your mobile friendly plastic surgeon website.

We also make your your website has calls to actions, before and after galleries, and your location information including forms they can complete that goes right to your cosmetic surgery practice email.

Now onto the 2nd thing every plastic surgery Marketing strategy must have…

Plastic Surgery SEO

Let’s face it if you don’t have a website on the first page of Google for at minimum what you do and where you do it you are not going to grow in this now fully digital world in 2019.

Not only will you not get any new plastic surgery patients you won’t gain Brand Equity, Credibility, or Trust.. Since the first page of Google is GOLD for the plastic surgery and cosmetic industries. Hell its even Gold for anyone trying to grow their business in 2019 and having Search Engine Optimization experts like ours at DIAP Media that own over 700 domains, ranked thousands of keywords, and stay on top of the latest Google Algorithms will make your practice millions more a year and can be a huge difference from a plastic surgeon just starting out and going to have a successful plastic surgeon practice

Our Plastic Surgery SEO focuses on getting you more relevant exposure and authority in your area and in the industry with advanced techniques use with our SEO tools, software, and reverse engineering strategy we use and refine all the time. We monitor what works and what doesn’t and also have a network of SEO experts across the country sharing best practices that we pass on to our plastic surgeon client sites.

Don’t believe us?

Just check this one tool as an example and you can see Google changes Algorithms for SEO daily..

You shouldn’t have to pay attention or keep track of that.. That’s why our cosmetic surgeon and medical clients hire us at DIAP Media to handle all of their SEO issues and make sure it’s part of their Plastic Surgery Marketing Strategy in 2019 and beyond.. (or until something better than Google exists.. which it still doesn’t today)

Finally, this leads us to the 3rd thing every Cosmetic Surgery practice or Healthcare professional should have..

Plastic Surgery Pay Per Click Management with Google Ads

Even with a well designed and maintained Plastic Surgeon website we can build, design, redesign or host for you and get your SEO (Plastic Surgery Search Engine Optimization) going you must have a PPC Google Adwords plan.

Why?

We believe based on the ROI stats we have seen as well as using PPC and SEO as a combo not only are our plastic surgeon clients happier they get more instant results with controllable Google ads for every keyword they want we track with call tracking and landing pages the new patients come from both!

Also, think about this..

If a new patient searched something like “Mommy Makeover Phoenix AZ” and then they see you at the top of Google in the Ads section and then below in the “organic” or SEO section and you are the only one that shows up twice..

What do you think that new patient thinks?

Yeah, they think wow I need to call them they show up twice on Google and this leads to more and better new patient lead conversion for your plastic surgery practice.

We are Google Adwords Certified and can manage your Plastic Surgeon keywords, ads, and landing page to get you an ROI on your Plastic Surgery Marketing budget!

Call us today at 888-863-7421 so we can start the conversion, Get you a Custom Proposal, and Start Executing your Plastic Surgery Marketing Plan!

digital marketing agency

Is Hiring a Digital Marketing Agency Worth it?

As the world goes more digital so should your marketing budget. Why? Simple, it’s where people’s attention is..

But before we share why you should invest in digital marketing for your business or how much you should spend lets first define it.

Here’s wikipedia’s take on Digital Marketing summed up;

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.[1]

So maybe you are use to “traditional marketing” like billboards, radio, TV, direct mail ect.. or even word of mouth and referrals.. These were all ways in even today still have some value depending on the situation, niche, or business. Also, depending on your allocation of marketing budgets as long as you are making more of commitment to digital marketing then you can perhaps add a small slice of your marketing dollars to these areas if it fits.

However… for the most part we believe firmly you should be investing in digital marketing.

What is Digital Marketing?

Our definition of What Digital Marketing is;

Getting attention on the internet on the most visited platforms, websites and apps… (Google, Facebook, Amazon, Instagram ect..)

Digital marketing is also very trackable and when done right can yield an everlasting ROI and help you build brand equity online. We believe most if not all your marketing budget should be allocated to digital marketing and you should take each platform or site step by step depending on what you are targeting with using Google at the forefront since it’s still the #1 site in the world and the best ad platform with “pull marketing” vs. Push marketing like Ads on streams or timelines of Facebook, Twitter, and Instagram.

Also, another great rule of thumb after studying some of the best brands in the world and publically traded companies they all have at least 10% of their revenues allocated to marketing budgets.

digital marketingShould you hire a Digital Marketing Agency, Digital Marketing Experts, Consultants or a Digital Marketing Company?

This question really depends on the context of the business asking however I believe I can share some examples of the pros and cons of hiring a Digital marketing company to help you. As an example most small businesses should hire a digital marketing company and search their local area for experts or consultants that can show them tangible results for helping their clients on Google or social media platforms.

The reason small business should 99% of the time hire this out is they can save money in the long wrong because most digital marketing agencies will be able to get them a great ROI (as long as they can prove this to you beforehand with other clients). Also, most small business don’t have the time or know how to do it themselves or the resources to hire someone internally. And if they hire someone internally they won’t know if that person is doing it right or how to manage that person for the digital marketing role.

Another reason you should hire a digital marketing agency is they usually know many facets of digital marketing like SEOPPC (Google Adwords), Facebook Ads, Social Media marketing or how to make your website mobile friendly.

If you are a larger company or even a Fortune 500 brand you should still consider hiring a digital marketing company as long as they align with other agencies of record and your internal marketing team. Also, you should hire them based on their digital marketing or internet marketing strengths compared to your internal marketing team members that already get you results with their specialties.

Sometimes we have been hired not only for our expertise in SEO or digital marketing but also hiring our team helped the publicly traded company increase their revenue per employee which is great for their quarterly results and Wall Street.

Lastly, I will leave you with this. In many cases hiring a digital marketing company on retainer cost less than hiring each of the internet marketing specialists separately and most agencies will do a better job. We’re recognized as a top  Search Engine Optimization Company on DesignRush

So in many cases as you can see hiring an internet marketing agency is very beneficial to small businesses and larger corporations alike.

If you would like a complimentary Digital Marketing Audit call our team at 888-863-7421 and mention this post. Please share this with any colleagues or businesses you know that could use this or need help

dentist-428649_1280

Top 3 Dental Marketing Ideas For Dentists

Dental Marketing

dental marketing on googleDentists already have a lot on their plate with running a dental practice and the last thing they have time for is brainstorming or managing dental marketing ideas to grow their new patient base. This is where we come in since dentists have successfully hired us to manage dental marketing campaigns in the Phoenix metro area and nationwide every month.

***(and we have testimonials from dentists or dental clients you can call to prove it!)

(Example of how we track everything!)

dentist call tracking on Google ads

So to help dentists get more exposure we have listed three solid ways we have proven results in getting dentists, orthodontists, periodontists, oral surgeons and other dental professionals more patients.

1. Google Adwords Pay Per Click Ads

Google’s #1 source of revenue is their Adwords program and the reason they make so much money and have become the #1 brand in the world is the pure fact that Google ads work. If they didn’t why would people keep paying right? And why would huge brands spends hundreds of thousands per day when they already are  well known brand? Simple, it works. And it can work for dentists too if you have a PPC professional manage it for you. We highly recommend having a certified Google PPC expert do this for you since they will know how to keep your CPC low and your ROI high!

2. Dental SEO

When people search Google they either see and click on the ads as described above or they click on the links below the ads in the “organic” or “free” section that is organized by trustworthy sites based on Google’s algorithms that change up to 500 times a year. However, if you have a solid SEO strategy you can gain traffic by attracting relevant links to your site and putting out quality content that is useful to new patients that are searching in your area. Also, SEO usually has a higher ROI than PPC but its less controllable and takes longer to get to the first page. However, when you do you can reap more traffic and clicks that to accumulate on a cost per click basis like PPC or Google Adwords program.

3. Local Lead Generation Site

A local lead generation site is another website that is separate from your website. It is set up to target a certain area of your dental practice that is the most profitable and be extremely useful for what patients are specifically looking for vs a general dentist search in their area. One example of this would be creating a local lead generation site for dental implants or orthodontic services like braces.

For example, if you searched “dental marketing Phoenix” you would find our site and our local lead generation site dental marketing seo division DentalClix using Dental SEO and ranking on the first page of Google as well. If you want results like this call our dental marketing experts at 888-863-7421 and if you are in the Arizona area we can stop by and meet with you at your dental practice and if in another state we can set up a call.

As you can see all three ways involve using Google, Yahoo, and Bing search engines were new patients are already at the bottom of the “buying funnel” and specifically searching for services or dentists in their local area with no one in mind yet. This isn’t like social media where they are wasting time, reading, connecting with friends, and/or randomly stumble on to your dental practice and don’t have a need or already have a dentist that they like.

The biggest key to success is having the right dental marketing plan in place and have professionals in the dental marketing industry manage it for you so you can stay behind the drill where you make more money.

We help dentists nationwide and are based in Scottsdale Arizona. A sample size of the cities and states we have helped or currently help dentists in are;

Our local markets close to our dental marketing headquarters in Arizona.

  • Dental Marketing Chandler AZ
  • Dental Marketing Gilbert AZ
  • Dental Marketing Tempe AZ
  • Dental Marketing Mesa AZ
  • Dental Marketing Phoenix
  • Dental Marketing Scottsdale
  • Dental Marketing Surprise AZ
  • Dental Marketing Glendale AZ
  • Dental Marketing Peoria AZ

From Referrals:

  • Dental Marketing New Jersey
  • Dental Marketing Philadelphia
  • Dental Marketing Philly
  • Dental Marketing New York
  • Dental Marketing Los Angeles

Call us at 888-863-7421 for a custom proposal to target your area with our dental marketing services that help grow dental practices and give them a positive ROI.