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Google Local Listing Ads is a new resource for businesses to advertise locally in their area and target more people searching for what they do. This in combination with Google’s Local Business Center, SEO, a conversion friendly Web design, Microsites, Blogging, Social Media and PPC can help a business hit all of the elements of [...]
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Social Media Today
- A Brand Too Far? March 11, 2010Mr. Clean is a car wash in Texas. Gerber sells baby life insurance. Caterpillar makes flashlights. I think the brand extension business is just a little crazy. I get why it should work, and I cer... […]
- What Happens When You Introduce 350 Staff to Social Media March 11, 2010Find more photos like this on So You Think You Can Do Social Media Guest post by Kira Marchense Note From Beth: Since 2007, I've been using, adapting, and remixing the Social Media Gamesocial medi... […]
- Free Tools for Social SEO March 11, 2010Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Keyword optimized social content and channels of promotion provide abundant... […]
- There’s an I in Twitter and a ME in Social Media March 11, 2010As we’ve learned time and time again, there is no “I” in team. Instead of focusing exclusively on “what’s in it for me,” we’re encouraged to contribute to the greater collective of groups in order... […]
- How SMEs Might Have To Embrace Social Customer Management March 11, 2010“If you have a screwed-up customer process and you deploy Salesforce, all you do is screw your customers faster,” he said. Brett Queener is, admittedly, not the “guru” of social customer relation... […]
- Content and Passion...Finding The Right Social Media Content And Engagement Strategy March 11, 2010This question of content and engagement strategy gets at the heart of how a company succeeds in bringing an audience to their website, keeping them engaged and even converting them to an action. ... […]
- The Social Contract: From Rousseau to Kevin Smith March 11, 2010In 1762 Jean-Jacque Rousseau wrote a little book called The Social Contract. As stated on the Wikipedia page for the book, Rousseau theorized about the best way in which to set up a political... […]
- 15 reasons to love social media March 11, 2010My last few posts have been about the darker side of social media and thus I wanted to clear something up. I am the biggest champion of social media that you will find and here’s why. I may get a... […]
- Are You Taking Social Media Shortcuts? March 11, 2010Are you treating social media like a checklist? A recent study by Econsultancy called “The Value of Social Media” shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, Y... […]
- Facebook, Twitter use takes off on mobiles March 11, 2010The other day I posted about Nielsen’s stats showing that the over 25s (and over 35s in particular) are the most active on mobile social networks, as opposed to teens. The other giant metrics f... […]
Internet Marketing
- Is your site all about YOU… or your CUSTOMERS? (And do you know which is best?) March 11, 2010Here’s our salescopy tip of the day… When you write the copy for your website you have to make sure that you do a good job of relating to your customers. You need to identify with their wants and needs and… […]imc
- A Little Sample Can Build a LOT of Buzz! March 11, 2010If your product is the kind of item that people tend to buy only after they’ve had the chance to experience it, you might experience some challenges when you try to sell it online. Your visitors can’t touch or taste or… […]imc
- Build your social presence AND your SEO — at the same time! March 11, 2010Social media strategies are definitely the hottest thing going right now in the Internet marketing world — partly because many people are spending a lot of their spare time “socializing” online, and partly because many online (and offline!) businesses are… […]imc
- Outsourcing your web design? Here’s what you need to know March 11, 2010If you haven’t already got a site yet, you have a decision to make: do you try and build it yourself or hire someone to do it for you? Well, if you’re short on time and long on money, then you… […]imc
- Tip for Offline Businesses: Claim Your Google Maps Listing NOW March 11, 2010Have you claimed your listing in Google Maps and made sure the information it displays is accurate? If not, you need to do it NOW — even if you don’t have a website yet. This step is vital. Local Search — including sites… […]imc