DIAP Media » SEO Services

Local Search = SEO, Great Video from WebProNews with Bruce Clay

T.J. — Sat, 14 Nov 2009 06:51:03 +0000

Bruce Clay a highly respected SEO expert shared his insight on Local Search and how to approach it as a business. Some of take aways were;

Just because your are targeting local, you still are in many cases competing with National competitors
If you fix a website whether it is Local or National it is still the same process and still costs the same amount
If you are spending 5 hours on SEO for Local Search and your competitors are spending 50 hours still tough to compete.
Local Search = SEO
Google Maps is a great tool for ranking for local keyword phrases
Local does not equal “cheaper” or “lower cost” to optimize for the search engines.

Here is the video to get your own take aways from the video. I think it is a great video to share with clients.

Google Caffeine ready to launch

T.J. — Tue, 10 Nov 2009 22:20:11 +0000

We have been using Google Caffeine’s beta search to see how their new algorithm is going to effect SEO and the results for our clients. We have noticed that the sites that load quick and don’t bog down the site with images, flash and all the other “fancy fluff” that looks good on the outside but doesn’t look like anything to the search engine bots on the inside are ranking great.

Here is what we noticed today when using the Google Caffeine tool.

Also, there are reports that Google Caffeine is going live but there hasn’t been any official date out there and most likely be rolled out one data center at a time gradually.

We have also noticed that really strong keyword domain name mini sites that compliment a company’s primary are ranking really well.They are quick, robust, highly researched, add unique content, load quick, and help the end user get to what they wanted and searched for fast! They are great for SEO, organic and natural searches.

Call DIAP Media at our Google Voice # 520-302-5075 to schedule a time to discuss how we can help you with our SEO services and mini sites that can get new customers that are searching online.

Google Local Listing Ads offers another great way for businesses to advertise locally

T.J. — Fri, 09 Oct 2009 01:41:36 +0000

Google Local Listing Ads is a new resource for businesses to advertise locally in their area and target more people searching for what they do. This in combination with Google’s Local Business Center, SEO, a conversion friendly Web design, Microsites, Blogging, Social Media and PPC can help a business hit all of the elements of online search. There are also other outlets depending on the business like online classifieds, review sites, and forums that can help too but most of those are on a case by case basis.

Right now Google Local Listing Ads is only available in San Francisco and San Diego but we have a feeling this is going to catch on like wildfire and believe they will have great results with their call tracking #, online performance tracking, and the whisper feature of every call mentioning the call was from “Google”.

Here is a video about the new Google Local Listing Ads;

As always, DIAP Media is ready to be your internet media agent keeping you ahead your competition exclusively as we represent people, brands, and companies online.

If you need an internet marketing agency to represent you and make sure you have a custom, comprehensive plan in place and would like us to do all the work for you and get you in the game without being overwhelmed by all the lingo, fast paced changes, and just want results call us at 888-863-7421 or submit your information and connect with us here.

Social Media Raps by MoSerious

T.J. — Wed, 23 Sep 2009 06:57:32 +0000

I have been reading, researching, and implementing Social Media strategies and sometimes when I’m digging deep enough I’m able to find social media tools, data, blogs and even videos about the Social Media space. Below are Social Media Raps by MoSerious the SEO Rapper. I have also included his videos about PPC, SEO, & PageRank. I think it is good to get others’ perspectives in different ways. Here is a Hip Hop flare on Internet Marketing strategies.

And his Design Coding Video

And now his Social Media Raps!

Google video answering question about Keywords Meta Tags in Web Search Rankings

T.J. — Mon, 21 Sep 2009 18:32:20 +0000

Here is a link and video to Matt Cutts with Google’s search quality team answering a question about Keywords Meta Tag and how they view it for rankings.

Even though, they share that it is not considered for ranking purposes it’s best not to leave it blank because sometimes they will pull snippets from the meta tags for the description in the search results. Also, the other search engines rank things different then Google but are pretty similar for the most part. A good rule of thumb is to include one but don’t think this will help you rank better.

This was more important years ago when Google looked at more of the content of your web page vs. your off page content such as quality links to your website. Call DIAP Media for help with your Search Engine Optimization strategy for your website.

Ignoring SEO hurt mattress retailer, either embrace it or lose to your competitors that do.

T.J. — Mon, 24 Aug 2009 22:44:22 +0000

Hat Tip: Brafton

I recently read an article about how 1-800-Mattress didn’t embrace search engine optimization and wouldn’t allow franchisees have control and create their own search engine friendly site since the corporate site was so terrible.

Here is a few quotes and takeaways from the article;

In an interview with Econsultancy, Evan Saks, regional head of advertising for the mattress chain, says it was difficult to do anything with the site because the parent company had complete control over the domain. Calling it a “terrible, terrible site,” Saks says the company stopped all online marketing, including stopping their search engine optimization (SEO) campaign.

Because the franchisees weren’t allowed to set up their own site, Saks says a landing page was created at 1-800-mattress.net and with the help of search engine optimization (SEO), Saks says the site saw almost double the business the main page was getting.

It was little too late though. Since they didn’t embrace how people are searching and shopping online they filed bankruptcy and were sold to a competitor.

If you don’t embrace internet strategies and start using search engine optimization, social media, and managing your online reputation you are going to be left behind to your competitors that do.

Great Video and Presentation by Matt Cutts at Wordcamp San Francisco 2009

T.J. — Fri, 21 Aug 2009 07:58:44 +0000

Here is the video;

For the slides and whole post click below;
Straight from Google Post by Matt Cutts