We have started experimenting with building really strong websites that are similar to microsites but really are a step further. The typical microsite story you hear all the time is they are great by why not focus on one site vs having multiple sites for close to the same products or services.

Just like anything we don’t think its a simple yes or no answer. We think it depends on the situation. However, our train of thought is users click on multiple websites within one search query and sometimes different things hit the search user. One might love one design over another, one might like more text, one might just want a quick easy page that loads fast.

Also, many SEO companies will use article websites, press releases, social media sites, video sites like YouTube, and other sites they don’t own to rank on the first page for keywords they are targeting so why not do it with websites you own and can control?

Why not have different websites or microsites that provide value, have unique content, and give the user different yet valuable user experiences?

If you want to see an example of this check out this link for Phoenix SEO Agency you will notice out of 212,000 results on Google on the first page we have three websites that are positioned on the first page with other great Phoenix SEO companies.

The first one is this site diapmedia.com, this site is our main corporate website and has been established since 2006. We mainly post about internet marketing and any updated news or tips with Google, Facebook, Twitter or WordPress.

The second listing is our microsite phoenixseoagency.com its only a few months old but we already started a blog and a link building campaign providing unique content on this site.

Finally, the third site stealthmediaagency.com is not even a year old as well but is our dedicated site for Phoenix Internet Marketing, Phoenix SEO, and Arizona Web Design. This site is for small businesses looking for help in the Phoenix Metro area and has dedicated content about local internet marketing. We also have been building links since March 2010 when we launched the site.

Some people say “microsites” are bad or if you diversify your time with dedicated websites it’s a waste of time. In some cases they are right. However, if you believe in website marketing and the search engines as a the best and most cost effective way like we do then building multiple websites with great unique content and great keyword domain names can be an approach that can be another strategy to dominate your industry.

If you have any questions or want someone to host, build, market, and manage websites for you give us a call, it’s what we do so you can focus on your business.

Update: We launched LiftedWebsites.com to manage the entire process for you.

I never heard of this approach where the client basically took out a car loan for a website but hey if he is happy and that’s the company’s business model who am I to knock someone else. Also, I know the company is very reputable and do help their clients well. The attorney also told me he was buying leads and had a PPC campaign managed by a company that he wasn’t happy with. He felt since he just purchased this website he wanted “SEO” or “Search Engine Optimization” for the site. He knew about SEO because of a law firm he use to work for and he said they had the #1 position and it was important. After doing the keyword research which actually matched the two keywords he suggested that he wanted to rank for, I shared SEO takes time and with him having a brand new website and only a few new links back to his site that it could take three to six months before being visible on the first page. He said he understood but he wants SEO. I educated him that we already had bankruptcy microsites that are on the first page of Google that we can use for him exclusively and he said he wanted SEO. I then educated him that PPC Management when done right can get instant first page results and we can track the calls and leads for him better and he said he wanted SEO. Ok, we agreed to the two keywords and started an SEO campaign for him.

After month one his site went from not on the first ten pages of Google to the 65th and 67th position on Google for the two keywords we decided on to start out with. I reported the results and he seemed happy. I offered this client a month to month agreement even though I normally ask for 4-6 month contracts since it does take time. He told me he had a lot of budget tied up with the lead generation site and PPC and asked for month to month but would continue as he sees results. I agreed. So he said let’s go into month two. After the second month his site was now at the 25th and 27th positions of the two keywords as we continued to build local and strategic links to his site.

At this time I get an email after reporting the results and he said

I’m going to give it a month break because I am getting a different program going with (company that charged him 1,000 a month for 36 months for a website) and want to get that running first. He also says, You are correct in that there has been a bump in the rankings but it really hasn’t translated into any additional revenue coming in to this point.

Don’t interpret this as me saying that you haven’t done a good job or anything of the sort.

I kindly told him good luck and haven’t ever followed up with him. Don’t get me wrong this isn’t about him or the companies he chose that’s why they should remain nameless. The point is many times I have consulted companies that say they want “SEO” or “Search Engine Optimization” because they heard it somewhere, they think they want that, maybe because it sounds cool? Who knows, but really at the end of the day when you explain this can take awhile or is a long term strategy really they want to know if they spend x they make y. What they really want is leads right away that turn into trackable customers. This isn’t always easy with SEO depending on the clients situation and current website rankings. If I took his investment and bid on the two keywords and then tracked the calls off a landing page or using technology and showed him 5,10,20 calls each month that turned into business for him maybe he would be a client today?

I’m not sure with this case either since this person seems like he keeps trying different things every couple a months and then changing his strategy. Remember, he followed me on Twitter initially. Yeah he tried that for a few months and quit that too. I actually threw in a Twitter background and helped him with it in the two months I helped with his SEO as an added value and he hasn’t touched his Twitter since. I’m starting to feel like companies really want instant satisfaction and in my own experience the quickest way to get leads that are trackable into customers has been with microsites and PPC Management. What do you think?

We stepped in an offered our uniquely designed WordPress microsites that are built to be SEO and Social Media friendly. In our inventory we had the perfect domain name and web brand for them. Their core focus is selling home furniture in the Phoenix Metro area for the lowest prices. So we just launched HomeFurniturePhoenix.com to target the terms home furniture phoenix and phoenix furniture store that both get over 300 phrase match searches a month. This is exactly what they offer and the local area they offer it as well.

After our Arizona web design director Bobby did his thing and we added all of the on page SEO elements and unique content  with their information highly visible and easy for new customers to find them and contact them the site has already received first page rankings within a week of our process. We haven’t even started our unique content marketing program that will naturally gain links with a blog we will be adding and then a strategic link building campaign to follow.

This is a great example of how we can use our unique microsite process at an affordable rate for a small business owner in their local area. We help local businesses all over the country but are happy to meet with our local clients here in the Phoenix Metro area before expanding offices to Southern California, Jersey/Philly area, and Las Vegas.

Here is a screen shot of the site: Also, click to see the results of them on the first page of Google here – Home Furniture Phoenix

Digital Internet Advertising Properties, LLC {DIAP Media}, is an Internet Marketing Agency & Phoenix SEO Company working with clients on exclusive basis. We become an extension and outsourced member of your team. We keep on top of the latest internet marketing strategies and execute on getting you results keeping you ahead of your competition. By giving you exclusivity you can trust that we aren’t implementing the same strategies with your competitors. We do not always take on new clients and evaluate on a case by case basis. We will be honest and turn down an opportunity to work with you if it is not the right fit and even suggest other companies that might be.

We focus on internet marketing services that produce leads with SEO Services and PPC Management.

Our mission is to dominate your competition for you online by building internet brand equity and relevant web properties. To us it’s not about a “numbers” game it’s about helping a selected group of clients with quality service and tracked results period.

We execute on the same proven strategies for our own web brands we build. So we are constantly staying on top of the internet marketing industry for the benefit of our company and our clients we represent.

Where are you located?

We are based in Scottsdale, Arizona and focus on the Phoenix Metro area but because we care about our customers we help clients in other local markets across the country. We have clients stretching from Arizona to New Jersey.

What do you offer?

We use website marketing services for lead generation that are built with the SEO friendly platform of WordPress. Our microsites are great as landing pages for your Pay per Click Program we can manage and help with creating better SEO value for your company.

We are highly skilled with Local SEO – Search Engine Optimization Services which includes keyword research, competitive landscape analysis, strategic link building, and tracking of the agreed upon keywords that are most relevant and profitable to what you do.

We also can provide PPC Management or Pay per Click Management with technology that not only tracks how many times your website is seen on sites like Google, but also how many more clicks, web form leads and calls that we can record for you. This method is typical of instant results while your SEO program can take 3,6, 12 months but is great long term.

Social Media Marketing is now part of Google’s algorithm and more of your customers are sharing their thoughts on Social Platforms. We can help develop a social media marketing strategy that engages new customers by listening to what they are saying on these platforms. It’s a great opportunity for more online branding while new customers are now searching and socializing.

Our goal is to customize an Internet marketing portfolio of services based on what you need that fits within your budget, using a  prioritized approach and always tracking results.

How do we start?

Call us at 888-863-7421 to discuss your internet advertising budget.

DIAP Media
“They helped us manage all of our Digital Marketing, PPC Marketing, and Local SEO. A+ awesome service.”
- Kim L 5.0 Rating

Right now Google Local Listing Ads is only available in San Francisco and San Diego but we have a feeling this is going to catch on like wildfire and believe they will have great results with their call tracking #, online performance tracking, and the whisper feature of every call mentioning the call was from “Google”.

Here is a video about the new Google Local Listing Ads;

As always, DIAP Media is ready to be your internet media agent keeping you ahead your competition exclusively as we represent people, brands, and companies online.

If you need an internet marketing agency to represent you and make sure you have a custom, comprehensive plan in place and would like us to do all the work for you and get you in the game without being overwhelmed by all the lingo, fast paced changes, and just want results call us at 888-863-7421 or submit your information and connect with us here.