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Google Local Listing Ads is a new resource for businesses to advertise locally in their area and target more people searching for what they do. This in combination with Google’s Local Business Center, SEO, a conversion friendly Web design, Microsites, Blogging, Social Media and PPC can help a business hit all of the elements of [...]
Tag Archives: Google Local Business Center
Good Video on Google Local Business Center – Google Local Maps
Here is a great video that explains why Google Local Maps has become more and more important and why we use it with all of our clients. It is also great for local organic SEO (Search Engine Optimization) and we have been finding on average a 10% click through rate which is about 4 times [...]
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Social Media Today
- Would you choose social media or engaged employees? March 11, 2010“If you had to choose social media* or 100% engaged employees for your brand, which would you choose?” I recently asked that on Twitter and the responses were pretty interesting. The question for... […]
- Report: 30 Percent of Gamers Can’t Afford Virtual Currency March 11, 2010Today, Offerpal released the results of a survey that targeted social gamers’ monetization activities. Specifically, the report found that 29.7% of social gamers do not have the ability or means to... […]
- An Open Letter to Jeff Bezos March 11, 2010This post might not be a wise move but I never claimed to have a perfect batting average in the wisdom department. David probably shouldn’t tick off Goliath in general. In this case, when it comes t... […]
- Customer Experience: Do You Really Know Your Audience? March 11, 2010It’s no surprise that the increasingly social web have enabled customers to be heard while helping to improve the very products and services they’ve purchased. As millions of people continue to sear... […]
- A Brand Too Far? March 11, 2010Mr. Clean is a car wash in Texas. Gerber sells baby life insurance. Caterpillar makes flashlights. I think the brand extension business is just a little crazy. I get why it should work, and I cer... […]
- What Happens When You Introduce 350 Staff to Social Media March 11, 2010Find more photos like this on So You Think You Can Do Social Media Guest post by Kira Marchense Note From Beth: Since 2007, I've been using, adapting, and remixing the Social Media Gamesocial medi... […]
- Free Tools for Social SEO March 11, 2010Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Keyword optimized social content and channels of promotion provide abundant... […]
- There’s an I in Twitter and a ME in Social Media March 11, 2010As we’ve learned time and time again, there is no “I” in team. Instead of focusing exclusively on “what’s in it for me,” we’re encouraged to contribute to the greater collective of groups in order... […]
- How SMEs Might Have To Embrace Social Customer Management March 11, 2010“If you have a screwed-up customer process and you deploy Salesforce, all you do is screw your customers faster,” he said. Brett Queener is, admittedly, not the “guru” of social customer relation... […]
- Content and Passion...Finding The Right Social Media Content And Engagement Strategy March 11, 2010This question of content and engagement strategy gets at the heart of how a company succeeds in bringing an audience to their website, keeping them engaged and even converting them to an action. ... […]
Internet Marketing
- Is your site all about YOU… or your CUSTOMERS? (And do you know which is best?) March 11, 2010Here’s our salescopy tip of the day… When you write the copy for your website you have to make sure that you do a good job of relating to your customers. You need to identify with their wants and needs and… […]imc
- A Little Sample Can Build a LOT of Buzz! March 11, 2010If your product is the kind of item that people tend to buy only after they’ve had the chance to experience it, you might experience some challenges when you try to sell it online. Your visitors can’t touch or taste or… […]imc
- Build your social presence AND your SEO — at the same time! March 11, 2010Social media strategies are definitely the hottest thing going right now in the Internet marketing world — partly because many people are spending a lot of their spare time “socializing” online, and partly because many online (and offline!) businesses are… […]imc
- Outsourcing your web design? Here’s what you need to know March 11, 2010If you haven’t already got a site yet, you have a decision to make: do you try and build it yourself or hire someone to do it for you? Well, if you’re short on time and long on money, then you… […]imc
- Tip for Offline Businesses: Claim Your Google Maps Listing NOW March 11, 2010Have you claimed your listing in Google Maps and made sure the information it displays is accurate? If not, you need to do it NOW — even if you don’t have a website yet. This step is vital. Local Search — including sites… […]imc