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Ok, I hear the question asked or wrote about all the time and I was curious myself how much ROI and/or clicks and results you can you get from Social Media. So a good friend of mine Keith that is the Social Media Manager of Castle Megastore (awesome company by the way) told me about [...]
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- Humanising the Enterprise for Greater Efficiency and Effectiveness March 12, 2010I'm in Austin where we just announced a partnership with the Dachis Group at their Social Business Summit. Lee Bryant is talking about how to build more efficient and effective organizations. What ... […]
- Make it Simple, Focused, High-Performance, and Polished: My Web Philosophy March 12, 2010I was asked recently by a potential client what my “philosophy of the web” is. What seemed like a strange question at first made perfect sense when I thought about it. "mediocrity now howls in pr... […]
- Would you choose social media or engaged employees? March 12, 2010“If you had to choose social media* or 100% engaged employees for your brand, which would you choose?” I recently asked that on Twitter and the responses were pretty interesting. The question for... […]
- Report: 30 Percent of Gamers Can’t Afford Virtual Currency March 12, 2010Today, Offerpal released the results of a survey that targeted social gamers’ monetization activities. Specifically, the report found that 29.7% of social gamers do not have the ability or means to... […]
- An Open Letter to Jeff Bezos March 12, 2010This post might not be a wise move but I never claimed to have a perfect batting average in the wisdom department. David probably shouldn’t tick off Goliath in general. In this case, when it comes t... […]
- Customer Experience: Do You Really Know Your Audience? March 12, 2010It’s no surprise that the increasingly social web have enabled customers to be heard while helping to improve the very products and services they’ve purchased. As millions of people continue to sear... […]
- Evangelizing in the business space with social media March 12, 2010This week, in an exclusive interview for MeetTheBoss TV, Jeff Hayzlett, CMO for Kodak, shares his vision on the future of social media and how Kodak is utilizing Facebook and Twitter as saleable techn... […]
- A Brand Too Far? March 12, 2010Mr. Clean is a car wash in Texas. Gerber sells baby life insurance. Caterpillar makes flashlights. I think the brand extension business is just a little crazy. I get why it should work, and I cer... […]
- What Happens When You Introduce 350 Staff to Social Media March 12, 2010Find more photos like this on So You Think You Can Do Social Media Guest post by Kira Marchense Note From Beth: Since 2007, I've been using, adapting, and remixing the Social Media Gamesocial medi... […]
- Free Tools for Social SEO March 12, 2010Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Keyword optimized social content and channels of promotion provide abundant... […]
Internet Marketing
- Is your site all about YOU… or your CUSTOMERS? (And do you know which is best?) March 12, 2010Here’s our salescopy tip of the day… When you write the copy for your website you have to make sure that you do a good job of relating to your customers. You need to identify with their wants and needs and… […]imc
- A Little Sample Can Build a LOT of Buzz! March 12, 2010If your product is the kind of item that people tend to buy only after they’ve had the chance to experience it, you might experience some challenges when you try to sell it online. Your visitors can’t touch or taste or… […]imc
- Build your social presence AND your SEO — at the same time! March 12, 2010Social media strategies are definitely the hottest thing going right now in the Internet marketing world — partly because many people are spending a lot of their spare time “socializing” online, and partly because many online (and offline!) businesses are… […]imc
- Outsourcing your web design? Here’s what you need to know March 12, 2010If you haven’t already got a site yet, you have a decision to make: do you try and build it yourself or hire someone to do it for you? Well, if you’re short on time and long on money, then you… […]imc
- Tip for Offline Businesses: Claim Your Google Maps Listing NOW March 12, 2010Have you claimed your listing in Google Maps and made sure the information it displays is accurate? If not, you need to do it NOW — even if you don’t have a website yet. This step is vital. Local Search — including sites… […]imc