Google Maps is now available for 8-bit Nintendo Entertainment Systems (NES). Availability in Google Store is TBD but you can try it on your browser by going to http://maps.google.com and clicking “Quest” in the upper right hand corner of the map.

Oh and check out this post about the Google Maps 8-bit for NES

+T.J. Loftus

But one advantage that companies don’t realize or that is not often talked about is how the perception of you paying for Ads to show on Google are giving you credibility with new customers that understand the Google ecosystem.

As an example, I put on my consumer hat this week looking for a pool fence in the Scottsdale area. The weather is heating up and my daughter is now close to two and half. It was time to start searching for a local company that can come to my house and give me an estimate.

When I started searching I typed in the relevant keywords “removable pool fence arizona”, “pool fence scottsdale”, “pool fence phoenix” ect.. I clicked on several links and called three different companies to come out. However, I noticed the three I called were companies that were in the pay per click section and 2 of the 3 showed up with good SEO on the first page as well.

However, the one I choose didn’t have better local SEO then the one I was leaning towards and didn’t choose. There were other factors that are unrelated to this post but I looked at “who can spend the money currently” in the Pay Per Click area more credible because they were “actively investing” into their business.

I also happened to visit a client today that has been a client of ours for 3 years and getting married next weekend. I’m invited to the wedding so naturally she wanted to show me some of the vendors she chose that she is excited about. She showed me their photographers website and I was really impressed so I asked her, how did you find them? Her answer, “they were spending money on pay per click like we do”…

What do you think? Do you think this is another advantage of PPC Marketing that isn’t talked about or overlooked or doesn’t matter?

+T.J. Loftus

Check out this video from Matt Cutts that confirms this with Google.

+T.J. Loftus

Gary Vaynerchuk Twitter @garyvee

So anytime Google Adwords adds a new enhancement to their PPC marketing tools it’s always great to take advantage of their new tools and enhancements to gain better pay per click ad real estate that can increase conversions and your chance at the business or leads

Google Adwords has had a tab or section called “Ad Extensions” where you can add up to 10 sitelinks. Now they have given you the ability to create text ads that match the sitelinks for “Enhanced Ad Sitelinks“.

Check it out straight from their adwords blog, here are some of their screenshots.

Say you’ve created sitelinks for your pizza restaurant campaign, and your ad displays sitelinks as shown here:

Now, let’s say your account also includes the following text ads:

With this enhancement, your ad could now look like this:

To be eligible, your ad with sitelinks must show above Google search results and your account must contain active ads closely related to the sitelinks in your campaign.

In testing, people reported that ads with enhanced sitelinks were more useful and relevant. And clickthrough rates were significantly higher than the same ad with traditional 2- and 3-line sitelinks.

If you need help with Google Adwords or Pay Per Click Marketing call us at 888-863-7421

You can follow David Choe Twitter @ChoeDavid

“A Google spokesperson has said: “We are not working on any program that enables a site to pay to increase ranking in organic search results.”

We will be watching this since Bruce Clay is suppose to speak about it in March and this can be huge for local small business owners to generate more leads and sales.

It looks like Bruce and his team will be sharing an update on their blog shortly.

This is huge opportunity for the top people in the top industries to collaborate build a blog (on WordPress) and be the powerhouse blog with the best and most traffic and make money with ads against it.

Check out this really cool infographic by WordStream on how the Google Adwords Auction works. It is a lot more complex than people think. Also, we offer call tracking on your PPC campaigns where we can track and record calls from your internet advertising.

Give us a call if you want us to manage a Google Adwords campaign for you.

*Recorded at the thinkLA Trends Breakfast, November 10th, 2011.