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Social Media ROI experiment, Tracking the Clicks

Ok, I hear the question asked or wrote about all the time and I was curious myself how much ROI and/or clicks and results you can you get from Social Media. So a good friend of mine Keith that is the Social Media Manager of Castle Megastore (awesome company by the way) told me about [...]

Social Media is about online branding, relationships, and engagement get it through your thick head!

I can’t tell you how many people and companies are going around “pitching” companies that are clueless trying to say Social Media will increase your sales and get you lead generation. Maybe long term, maybe if you have someone dedicated full time and posts 10 tweets a day, 2 blog posts, and updates your facebook [...]

How to use Twitter for Branding

Just watched this video, which I found by following Guy Kawasaki on Twitter. It was a link he shared to AllTop.com go figure.
My favorite line of the whole video comes from Mark Suster, who said “Why do I give a #$%^ if I have 16,000 followers that don’t care about me?”