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Ok, I hear the question asked or wrote about all the time and I was curious myself how much ROI and/or clicks and results you can you get from Social Media. So a good friend of mine Keith that is the Social Media Manager of Castle Megastore (awesome company by the way) told me about [...]
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- How SMEs Might Have To Embrace Social Cust Mgmt March 10, 2010“If you have a screwed-up customer process and you deploy Salesforce, all you do is screw your customers faster,” he said. Brett Queener is, admittedly, not the “guru” of social customer relation... […]
- The Social Contract: From Rousseau to Kevin Smith March 10, 2010In 1762 Jean-Jacque Rousseau wrote a little book called The Social Contract. As stated on the Wikipedia page for the book, Rousseau theorized about the best way in which to set up a political... […]
- 15 reasons to love social media March 10, 2010My last few posts have been about the darker side of social media and thus I wanted to clear something up. I am the biggest champion of social media that you will find and here’s why. I may get a... […]
- Are You Taking Social Media Shortcuts? March 10, 2010Are you treating social media like a checklist? A recent study by Econsultancy called “The Value of Social Media” shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, Y... […]
- Facebook, Twitter use takes off on mobiles March 10, 2010The other day I posted about Nielsen’s stats showing that the over 25s (and over 35s in particular) are the most active on mobile social networks, as opposed to teens. The other giant metrics f... […]
- Great Ideas at Great Ideas March 10, 2010So Jamie scooped me, but yes, we did present our session on Truth and Authenticity in the Digital Age at ASAE’s Great Ideas conference yesterday (Monday) at 3 pm (Colorado time). Here’s the p... […]
- International Women’s Day 2010 March 10, 2010Today is International Women’s Day, an event celebrated for the first time on March 19, 1911: More than one million women and men attended IWD rallies campaigning for women’s rights to work, vo... […]
- What Defines Social CRM? March 10, 2010I don't think you can call a new solution "Social CRM" until you are connecting new social data sources to the sales data of your customers. CRM is about operationalization and efficiency. And ultim... […]
- When social media can be unsafe March 10, 2010There’s so much positive hype about social media that sometimes its easy to forget the importance of maintaining perspective about it. Recently an acquaintance of mine stopped using Foursquare when ... […]
- Optimizing Brands for Social Search March 10, 2010Facebook recently overtook Yahoo as the second most visited site in the United States. And in doing so, Facebook along with other social networks set the stage for a confluence of social and searc... […]
Internet Marketing
- Is your site all about YOU… or your CUSTOMERS? (And do you know which is best?) March 10, 2010Here’s our salescopy tip of the day… When you write the copy for your website you have to make sure that you do a good job of relating to your customers. You need to identify with their wants and needs and… […]imc
- A Little Sample Can Build a LOT of Buzz! March 10, 2010If your product is the kind of item that people tend to buy only after they’ve had the chance to experience it, you might experience some challenges when you try to sell it online. Your visitors can’t touch or taste or… […]imc
- Build your social presence AND your SEO — at the same time! March 10, 2010Social media strategies are definitely the hottest thing going right now in the Internet marketing world — partly because many people are spending a lot of their spare time “socializing” online, and partly because many online (and offline!) businesses are… […]imc
- Outsourcing your web design? Here’s what you need to know March 10, 2010If you haven’t already got a site yet, you have a decision to make: do you try and build it yourself or hire someone to do it for you? Well, if you’re short on time and long on money, then you… […]imc
- Tip for Offline Businesses: Claim Your Google Maps Listing NOW March 10, 2010Have you claimed your listing in Google Maps and made sure the information it displays is accurate? If not, you need to do it NOW — even if you don’t have a website yet. This step is vital. Local Search — including sites… […]imc