13. Nov, 2009
Categories: Blog, Google, Google Maps, Local Search, SEO, Video
by DiapMedia
Bruce Clay a highly respected SEO expert shared his insight on Local Search and how to approach it as a business. Some of take aways were;
Just because your are targeting local, you still are in many cases competing with National competitors
If you fix a website whether it is Local or National it is still the [...]
13. Nov, 2009
Categories: Blog, Google, Mini Sites, Online Branding, SEO, Social Media, WordPress
by DiapMedia
We have been tracking one of the main keywords we wanted to rank for, which is “Internet Media Agency“. We thought this would be an important keyword to define who we are and what we do. We focus on all types of internet media from WordPress, SEO Services, Mini Sites, to Internet Marketing Strategies and [...]
10. Nov, 2009
Categories: Blog, Google, Local Search, Mini Sites, SEO
by DiapMedia
We have been using Google Caffeine’s beta search to see how their new algorithm is going to effect SEO and the results for our clients. We have noticed that the sites that load quick and don’t bog down the site with images, flash and all the other “fancy fluff” that looks good on the outside [...]
16. Oct, 2009
Categories: Blog, Online Branding, Online Reputation Management, SEO
by DiapMedia
Google just provided a great post about online reputation management and giving some great tips on how to get that “negative” link or that embarrassing photo to no longer show in the search results or push it deep withing the search result pages where most don’t continue to search. Since we provide online reputation management [...]
08. Oct, 2009
Categories: Blog, Google, Google Local Listing Ads, Google Maps, Local Search, SEO
by DiapMedia
Google Local Listing Ads is a new resource for businesses to advertise locally in their area and target more people searching for what they do. This in combination with Google’s Local Business Center, SEO, a conversion friendly Web design, Microsites, Blogging, Social Media and PPC can help a business hit all of the elements of [...]
21. Sep, 2009
Categories: Blog, Google, SEO, Video
by DiapMedia
Here is a link and video to Matt Cutts with Google’s search quality team answering a question about Keywords Meta Tag and how they view it for rankings.
Even though, they share that it is not considered for ranking purposes it’s best not to leave it blank because sometimes they will pull snippets from the meta [...]
21. Sep, 2009
Categories: Blog, Google, SEO
by DiapMedia
Here is video and slides from one of Google’s Engineers that works on the Search Quality Team. He discusses how they view duplicate content and how they look at different scenarios. Most of the time there are no penalties, just omitted sites for certain search queries but they come up for others.
18. Sep, 2009
Categories: Blog, Google, Google Maps, Local Search, SEO
by DiapMedia
Here is a great video that explains why Google Local Maps has become more and more important and why we use it with all of our clients. It is also great for local organic SEO (Search Engine Optimization) and we have been finding on average a 10% click through rate which is about 4 times [...]
24. Aug, 2009
Categories: Blog, Google, SEO, Social Media
by DiapMedia
Hat Tip: Brafton
I recently read an article about how 1-800-Mattress didn’t embrace search engine optimization and wouldn’t allow franchisees have control and create their own search engine friendly site since the corporate site was so terrible.
Here is a few quotes and takeaways from the article;
In an interview with Econsultancy, Evan Saks, regional head of advertising [...]
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