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Hidden Advantage of PPC or Pay Per Click Marketing That is Overlooked

T.J. — Sat, 17 Mar 2012 00:14:28 +0000

So we manage pay per click campaigns and Google Adwords for clients nationwide and believe in it 100% for many proven reasons. We track our clients conversions and even have call tracking technology that lets them listen to the calls they receive. This is true hardcore trackable ROI that companies love to have when they invest in any digital marketing.

But one advantage that companies don’t realize or that is not often talked about is how the perception of you paying for Ads to show on Google are giving you credibility with new customers that understand the Google ecosystem.

As an example, I put on my consumer hat this week looking for a pool fence in the Scottsdale area. The weather is heating up and my daughter is now close to two and half. It was time to start searching for a local company that can come to my house and give me an estimate.

When I started searching I typed in the relevant keywords “removable pool fence arizona”, “pool fence scottsdale”, “pool fence phoenix” ect.. I clicked on several links and called three different companies to come out. However, I noticed the three I called were companies that were in the pay per click section and 2 of the 3 showed up with good SEO on the first page as well.

However, the one I choose didn’t have better local SEO then the one I was leaning towards and didn’t choose. There were other factors that are unrelated to this post but I looked at “who can spend the money currently” in the Pay Per Click area more credible because they were “actively investing” into their business.

I also happened to visit a client today that has been a client of ours for 3 years and getting married next weekend. I’m invited to the wedding so naturally she wanted to show me some of the vendors she chose that she is excited about. She showed me their photographers website and I was really impressed so I asked her, how did you find them? Her answer, “they were spending money on pay per click like we do”…

What do you think? Do you think this is another advantage of PPC Marketing that isn’t talked about or overlooked or doesn’t matter?

+T.J. Loftus

Gary Vaynerchuk Talks About Adding Digital Sensibility to Corporate Culture in Order to Survive in 2012 and Beyond

T.J. — Fri, 24 Feb 2012 00:07:38 +0000

Gary Vaynerchuk Twitter @garyvee

David Choe Tells Howard Stern He Takes Facebook Stock Over $60,000 Because He Believed in Sean Parker

T.J. — Tue, 07 Feb 2012 20:49:24 +0000

You can follow David Choe Twitter @ChoeDavid

Next Wave with Gary Vaynerchuk: Tech Dream Teams

T.J. — Thu, 19 Jan 2012 08:06:11 +0000

Gary Vaynerchuk talks about how top personal brands from leading blogs are leaving to create super dream teams of niche media blogs at the lowest cost in history.

This is huge opportunity for the top people in the top industries to collaborate build a blog (on WordPress) and be the powerhouse blog with the best and most traffic and make money with ads against it.

Five Digital Media and Advertising Trends Emerging in 2012

T.J. — Fri, 09 Dec 2011 22:31:46 +0000

Adam Ostrow, Executive Editor and SVP of Content for Mashable discusses five digital media and advertising trends he sees emerging in 2012 and beyond.

*Recorded at the thinkLA Trends Breakfast, November 10th, 2011.

Groupon Goes IPO and Leadership Team Silent?

T.J. — Mon, 07 Nov 2011 02:04:47 +0000

If there wasn’t controversy enough with shady accounting practices, sales suing Groupon, the Groupon IPO saving bankruptcy, and the COO going back to Google now Groupon Leadership team is as silent as a Kardashian after a divorce.

How Many Clicks Does the #1 Position on Google Get?

T.J. — Thu, 03 Nov 2011 23:22:50 +0000

There is an interesting older article over at Search Engine People that used AOL’s leaked data to determine how many clicks each position on the first page of the search engines get.

The interesting part of this is there is a huge difference in being #1 or helping companies with SEO to be #1 or at the top of the search engines vs “First Page” which many SEO firms sell.

This is what they came up with;

Total Searches:9,038,794
Total Clicks: 4,926,623

Click Rank1: 2,075,765
Click Rank2: 586,100 = 3.5x less
Click Rank3: 418,643 = 4.9x less
Click Rank4: 298,532 = 6.9x less
Click Rank5: 242,169 = 8.5x less
Click Rank6: 199,541 = 10.4x less
Click Rank7: 168,080 = 12.3x less
Click Rank8: 148,489 = 14.0x less
Click Rank9: 140,356 = 14.8x less
Click Rank10: 147,551 = 14.1x less

This is the data with percentages;

Results in:

Total Searches: 9,038,794
Total Clicks: 4,926,623

% of clicks
Click Rank1: 2,075,765 42.13%
Click Rank2: 586,100 11.90%
Click Rank3: 418,643 8.50%
Click Rank4: 298,532 6.06%
Click Rank5: 242,169 4.92%
Click Rank6: 199,541 4.05%
Click Rank7: 168,080 3.41%
Click Rank8: 148,489 3.01%
Click Rank9: 140,356 2.85%
Click Rank10: 147,551 2.99%

1st page: 4,425,226 89.82%
2nd page: 501,397 10.18%

With Google’s recent changes over the last year that seem to have been more changes then in the last five years combined, we are noticing a lot better controllable results with PPC Management in combination with a long term SEO plan.

The days of ranking websites and getting great conversions and results from just being on the “First page” are slowly becoming less and less effective.

Apple iPhone 4S Siri demo

T.J. — Wed, 12 Oct 2011 00:06:55 +0000

Apple’s decision to embrace artificial intelligence with its new voice-controlled Siri personal assistant was undeniably a good shout. We could go on and on about how Siri-ously awesome Apple’s new iPhone 4S feature is, but it’s really something you’ve got to see for yourself.

Name.com Launches Infinite Search

T.J. — Tue, 04 Oct 2011 00:03:52 +0000

Name.com is our domain registrar of choice. We stopped using Godaddy and 1and1.com after learning about Name.com and seeing how user friendly their domain registration process makes it quick and easy to buy domain names.

We were happy we didn’t have to go through 10 pages of upsell crap to buy a domain name. Since then they keep creating more user friendly tools like Infinite Search they launched today. Check out their video explaining how it works.

I just cancelled Netflix and they asked me to Fill Out This Survey

T.J. — Thu, 29 Sep 2011 23:50:11 +0000

I just cancelled Netflix and was asked to fill out this online survey. I noticed in the survey they didn’t ask if I cancelled because of price or because of their new business model moving DVDs to Qwikster.

Also, in their survey they point out many alternatives to using them which I thought was odd. (Hey, thanks for cancelling so are you going to use Hulu Plus for $7.99 a month?) What do you think of the survey?

Your membership is canceled.

Your rental Queue will be retained for 2 years, in case you reactivate your membership. If you would like a reminder to sign up for Netflix again in the future, click here.

Please help us improve Netflix by answering a few quick questions. Thanks in advance for sharing your thoughts and opinions.

Your Netflix Service membership has been canceled. We will retain your Netflix Queue for 2 years.In an effort to improve our services, we’d like to ask you just a few questions. Thanks in advance for sharing your thoughts and opinions.