DIAP Media » Blog http://diapmedia.com Thu, 02 Feb 2012 08:40:27 +0000 en hourly 1 Next Wave with Gary Vaynerchuk: Tech Dream Teams http://diapmedia.com/2012/01/next-wave-with-gary-vaynerchuk-tech-dream-teams/ http://diapmedia.com/2012/01/next-wave-with-gary-vaynerchuk-tech-dream-teams/#comments Thu, 19 Jan 2012 08:06:11 +0000 T.J. http://diapmedia.com/?p=1923 Gary Vaynerchuk talks about how top personal brands from leading blogs are leaving to create super dream teams of niche media blogs at the lowest cost in history.

This is huge opportunity for the top people in the top industries to collaborate build a blog (on WordPress) and be the powerhouse blog with the best and most traffic and make money with ads against it.

]]> http://diapmedia.com/2012/01/next-wave-with-gary-vaynerchuk-tech-dream-teams/feed/ 0 Five Digital Media and Advertising Trends Emerging in 2012 http://diapmedia.com/2011/12/five-digital-media-and-advertising-trends-emerging-in-2012/ http://diapmedia.com/2011/12/five-digital-media-and-advertising-trends-emerging-in-2012/#comments Fri, 09 Dec 2011 22:31:46 +0000 T.J. http://diapmedia.com/?p=1893 Adam Ostrow, Executive Editor and SVP of Content for Mashable discusses five digital media and advertising trends he sees emerging in 2012 and beyond.

*Recorded at the thinkLA Trends Breakfast, November 10th, 2011.

]]> http://diapmedia.com/2011/12/five-digital-media-and-advertising-trends-emerging-in-2012/feed/ 0 Groupon Goes IPO and Leadership Team Silent? http://diapmedia.com/2011/11/groupon-goes-ipo-and-leadership-team-silent/ http://diapmedia.com/2011/11/groupon-goes-ipo-and-leadership-team-silent/#comments Mon, 07 Nov 2011 02:04:47 +0000 T.J. http://diapmedia.com/?p=1742 If there wasn’t controversy enough with shady accounting practices, sales suing Groupon, the Groupon IPO saving bankruptcy, and the COO going back to Google now Groupon Leadership team is as silent as a Kardashian after a divorce.

]]> http://diapmedia.com/2011/11/groupon-goes-ipo-and-leadership-team-silent/feed/ 0 How Many Clicks Does the #1 Position on Google Get? http://diapmedia.com/2011/11/how-many-clicks-does-the-1-position-on-google-get/ http://diapmedia.com/2011/11/how-many-clicks-does-the-1-position-on-google-get/#comments Thu, 03 Nov 2011 23:22:50 +0000 T.J. http://diapmedia.com/?p=1655 There is an interesting older article over at Search Engine People that used AOL’s leaked data to determine how many clicks each position on the first page of the search engines get.

The interesting part of this is there is a huge difference in being #1 or helping companies with SEO to be #1 or at the top of the search engines vs “First Page” which many SEO firms sell.

This is what they came up with;

Total Searches:9,038,794
Total Clicks: 4,926,623

Click Rank1: 2,075,765
Click Rank2: 586,100 = 3.5x less
Click Rank3: 418,643 = 4.9x less
Click Rank4: 298,532 = 6.9x less
Click Rank5: 242,169 = 8.5x less
Click Rank6: 199,541 = 10.4x less
Click Rank7: 168,080 = 12.3x less
Click Rank8: 148,489 = 14.0x less
Click Rank9: 140,356 = 14.8x less
Click Rank10: 147,551 = 14.1x less

Read more: http://www.searchenginepeople.com/blog/aol-data-reveals-how-top-10-position-affects-ctr.html#ixzz1cgdj01Dq

This is the data with percentages;

Results in:

Total Searches: 9,038,794
Total Clicks: 4,926,623

% of clicks
Click Rank1: 2,075,765 42.13%
Click Rank2: 586,100 11.90%
Click Rank3: 418,643 8.50%
Click Rank4: 298,532 6.06%
Click Rank5: 242,169 4.92%
Click Rank6: 199,541 4.05%
Click Rank7: 168,080 3.41%
Click Rank8: 148,489 3.01%
Click Rank9: 140,356 2.85%
Click Rank10: 147,551 2.99%

1st page: 4,425,226 89.82%
2nd page: 501,397 10.18%

With Google’s recent changes over the last year that seem to have been more changes then in the last five years combined, we are noticing a lot better controllable results with PPC Management in combination with a long term SEO plan.

The days of ranking websites and getting great conversions and results from just being on the “First page” are slowly becoming less and less effective.

]]> http://diapmedia.com/2011/11/how-many-clicks-does-the-1-position-on-google-get/feed/ 0 Apple iPhone 4S Siri demo http://diapmedia.com/2011/10/apple-iphone-4s-siri-demo/ http://diapmedia.com/2011/10/apple-iphone-4s-siri-demo/#comments Wed, 12 Oct 2011 00:06:55 +0000 T.J. http://diapmedia.com/?p=1635 Apple’s decision to embrace artificial intelligence with its new voice-controlled Siri personal assistant was undeniably a good shout. We could go on and on about how Siri-ously awesome Apple’s new iPhone 4S feature is, but it’s really something you’ve got to see for yourself.

]]> http://diapmedia.com/2011/10/apple-iphone-4s-siri-demo/feed/ 0 Name.com Launches Infinite Search http://diapmedia.com/2011/10/name-com-launches-infinite-search/ http://diapmedia.com/2011/10/name-com-launches-infinite-search/#comments Tue, 04 Oct 2011 00:03:52 +0000 T.J. http://diapmedia.com/?p=1620 Name.com is our domain registrar of choice. We stopped using Godaddy and 1and1.com after learning about Name.com and seeing how user friendly their domain registration process makes it quick and easy to buy domain names.

We were happy we didn’t have to go through 10 pages of upsell crap to buy a domain name. Since then they keep creating more user friendly tools like Infinite Search they launched today. Check out their video explaining how it works.

]]> http://diapmedia.com/2011/10/name-com-launches-infinite-search/feed/ 0 I just cancelled Netflix and they asked me to Fill Out This Survey http://diapmedia.com/2011/09/i-just-cancelled-netflix-and-they-asked-me-to-fill-out-this-survey/ http://diapmedia.com/2011/09/i-just-cancelled-netflix-and-they-asked-me-to-fill-out-this-survey/#comments Thu, 29 Sep 2011 23:50:11 +0000 T.J. http://diapmedia.com/?p=1614

I just cancelled Netflix and was asked to fill out this online survey. I noticed in the survey they didn’t ask if I cancelled because of price or because of their new business model moving DVDs to Qwikster.

Also, in their survey they point out many alternatives to using them which I thought was odd. (Hey, thanks for cancelling so are you going to use Hulu Plus for $7.99 a month?) What do you think of the survey?

Your membership is canceled.

Your rental Queue will be retained for 2 years, in case you reactivate your membership. If you would like a reminder to sign up for Netflix again in the future, click here.

Please help us improve Netflix by answering a few quick questions. Thanks in advance for sharing your thoughts and opinions.

Your Netflix Service membership has been canceled. We will retain your Netflix Queue for 2 years.In an effort to improve our services, we’d like to ask you just a few questions. Thanks in advance for sharing your thoughts and opinions.
  How likely are you to recommend Netflix to a friend or colleague? Please use the following scale from 1 to 7 where 1 means “not at all likely” and 7 means “extremely likely.”
  What are your primary reason(s) for canceling your account with Netflix? (Select all that apply)
  Now, of all the reasons for canceling, please select the ONE reason that best describes why you canceled your account with Netflix? (Select one)
  What will be your primary source for movies and TV episodes after canceling Netflix? (Select one source for movies and one source for TV)
  Primary source for movies:
  Primary source for TV episodes:
From all of us at Netflix, thank you for your participation and we hope to have you as a customer again in the future.
]]> http://diapmedia.com/2011/09/i-just-cancelled-netflix-and-they-asked-me-to-fill-out-this-survey/feed/ 0 Gary Vaynerchuk’s Take on Netflix http://diapmedia.com/2011/09/gary-vaynerchuks-take-on-netflix/ http://diapmedia.com/2011/09/gary-vaynerchuks-take-on-netflix/#comments Wed, 21 Sep 2011 20:15:31 +0000 T.J. http://diapmedia.com/?p=1597 If you don’t know who Gary Vaynerchuk is by now then you must not be in the internet game or live in Montana. He is the future of owner of the NY Jets and executes on internet marketing strategies and online branding for big Fortune 500 companies. We follow him because we see he executes and has proven to stay ahead of the curve on internet strategies.

Here is Gary’s take on the recent Netflix debacle.

]]> http://diapmedia.com/2011/09/gary-vaynerchuks-take-on-netflix/feed/ 0 Facebook Smart Lists http://diapmedia.com/2011/09/facebook-smart-lists/ http://diapmedia.com/2011/09/facebook-smart-lists/#comments Sat, 17 Sep 2011 19:47:49 +0000 T.J. http://diapmedia.com/?p=1576 So I logged into Facebook today to see automatically made lists of my High School, Close Friends, Family, and the local area where I spend the most of my time. Apparently, Facebook cased the joint at Google Plus with their highly popular Google Circles that allows you to place people in certain groups so you can act one way with one group of people and act another way with co workers for example.

Facebook Smart Lists

“Case” is an old stock broker phrase I learned back in the days of selling municipal bonds, stocks, and mutual funds. A stockbroker that was advising new broker trainees said look everything that has been done has been done. Look at what the most successful stockbrokers do around you and CASE the joint. “Copy and Steal Everything”

It looks like Facebook is doing just that with this new Facebook Smart Lists feature allowing you to add friends into “smart lists”. This will enable to tell your “close friends” hey there is party at my house. And your “Other Facebook Friends” not doing anything this weekend how about you?

 

]]> http://diapmedia.com/2011/09/facebook-smart-lists/feed/ 0 Gary Vaynerchuk calls it like it is and says Carol Bartz Sucked http://diapmedia.com/2011/09/gary-vaynerchuk-calls-it-like-it-is-and-says-carol-bartz-sucked/ http://diapmedia.com/2011/09/gary-vaynerchuk-calls-it-like-it-is-and-says-carol-bartz-sucked/#comments Thu, 15 Sep 2011 18:07:30 +0000 T.J. http://diapmedia.com/?p=1562 Check out the latest “The Daily” with Gary Vaynerchuk’s take on Carol Bartz being fired from Yahoo.

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