DIAP Media » T.J.

Local Paid Inclusion Update

T.J. — Wed, 01 Feb 2012 01:27:24 +0000

We wrote a post about the new Local Paid Inclusion service that Search Engine Watch shared today. But there has been an update from Google;

“A Google spokesperson has said: “We are not working on any program that enables a site to pay to increase ranking in organic search results.”

We will be watching this since Bruce Clay is suppose to speak about it in March and this can be huge for local small business owners to generate more leads and sales.

It looks like Bruce and his team will be sharing an update on their blog shortly.

Next Wave with Gary Vaynerchuk: Tech Dream Teams

T.J. — Thu, 19 Jan 2012 08:06:11 +0000

Gary Vaynerchuk talks about how top personal brands from leading blogs are leaving to create super dream teams of niche media blogs at the lowest cost in history.

This is huge opportunity for the top people in the top industries to collaborate build a blog (on WordPress) and be the powerhouse blog with the best and most traffic and make money with ads against it.

How Google’s Adwords Program Works

T.J. — Fri, 30 Dec 2011 00:44:09 +0000

Are you thinking about using Google Adwords or Pay per Click Advertising to get more leads and sales in 2012?

Check out this really cool infographic by WordStream on how the Google Adwords Auction works. It is a lot more complex than people think. Also, we offer call tracking on your PPC campaigns where we can track and record calls from your internet advertising.

Give us a call if you want us to manage a Google Adwords campaign for you.

Five Digital Media and Advertising Trends Emerging in 2012

T.J. — Fri, 09 Dec 2011 22:31:46 +0000

Adam Ostrow, Executive Editor and SVP of Content for Mashable discusses five digital media and advertising trends he sees emerging in 2012 and beyond.

*Recorded at the thinkLA Trends Breakfast, November 10th, 2011.

Nintendo missed a Big Opportunity not keeping up with Internet and Social Gaming

T.J. — Wed, 16 Nov 2011 22:08:04 +0000

Check out this video of Gary Vaynerchuk on the Daily discussing Zynga and how “old school” companies like Nintendo miss out on “new school” internet, mobile, and social media gaming opportunities.

Google Adwords Rolls Out New Social Extension for G+ and PPC Management

T.J. — Mon, 14 Nov 2011 00:35:21 +0000

Google Adwords or Pay Per Click Ads have the ability to have “Ad extensions”. Up until now you can choose Location Extensions, Call Extensions, Product and Sitelinks Extensions. Now there is a Feature for Social Extensions.

And not just any “Social Extension” it specifically asks for your Google Plus URL to add that extension to your Pay Per Click ads on Google.

Extensions are a great way to extend the real estate of your PPC advertising, make your PPC marketing stand out, and improve the performance of your Google Ads.

If you are confused by this, or haven’t even used Google Advertising yet give us a call and we can help you through the process. Google Adwords is a great way to instantly target keywords relative to your business and they give you more control over a long term SEO strategy.

Learn more about gaining new business and crushing your competition by calling 888-863-7421.

Groupon Goes IPO and Leadership Team Silent?

T.J. — Mon, 07 Nov 2011 02:04:47 +0000

If there wasn’t controversy enough with shady accounting practices, sales suing Groupon, the Groupon IPO saving bankruptcy, and the COO going back to Google now Groupon Leadership team is as silent as a Kardashian after a divorce.

How Many Clicks Does the #1 Position on Google Get?

T.J. — Thu, 03 Nov 2011 23:22:50 +0000

There is an interesting older article over at Search Engine People that used AOL’s leaked data to determine how many clicks each position on the first page of the search engines get.

The interesting part of this is there is a huge difference in being #1 or helping companies with SEO to be #1 or at the top of the search engines vs “First Page” which many SEO firms sell.

This is what they came up with;

Total Searches:9,038,794
Total Clicks: 4,926,623

Click Rank1: 2,075,765
Click Rank2: 586,100 = 3.5x less
Click Rank3: 418,643 = 4.9x less
Click Rank4: 298,532 = 6.9x less
Click Rank5: 242,169 = 8.5x less
Click Rank6: 199,541 = 10.4x less
Click Rank7: 168,080 = 12.3x less
Click Rank8: 148,489 = 14.0x less
Click Rank9: 140,356 = 14.8x less
Click Rank10: 147,551 = 14.1x less

This is the data with percentages;

Results in:

Total Searches: 9,038,794
Total Clicks: 4,926,623

% of clicks
Click Rank1: 2,075,765 42.13%
Click Rank2: 586,100 11.90%
Click Rank3: 418,643 8.50%
Click Rank4: 298,532 6.06%
Click Rank5: 242,169 4.92%
Click Rank6: 199,541 4.05%
Click Rank7: 168,080 3.41%
Click Rank8: 148,489 3.01%
Click Rank9: 140,356 2.85%
Click Rank10: 147,551 2.99%

1st page: 4,425,226 89.82%
2nd page: 501,397 10.18%

With Google’s recent changes over the last year that seem to have been more changes then in the last five years combined, we are noticing a lot better controllable results with PPC Management in combination with a long term SEO plan.

The days of ranking websites and getting great conversions and results from just being on the “First page” are slowly becoming less and less effective.

Gary Vaynerchuk’s Take on Twitter’s Announcement of 250 Million Tweets a Day

T.J. — Wed, 19 Oct 2011 18:16:51 +0000

Twitter is exploding with Tweets but as it grows and as more marketers and people push messages out there it is becoming harder and harder to break through the noise.

Here is a video of Gary Vaynerchuk‘s take on Twitter having 250 million tweets a day. What are doing as a “tweeter” to stand out or get your message across?

You can follow Gary Vaynerchuk Twitter @garyvee

Apple iPhone 4S Siri demo

T.J. — Wed, 12 Oct 2011 00:06:55 +0000

Apple’s decision to embrace artificial intelligence with its new voice-controlled Siri personal assistant was undeniably a good shout. We could go on and on about how Siri-ously awesome Apple’s new iPhone 4S feature is, but it’s really something you’ve got to see for yourself.