Google Adwords and Pay Per Click campaigns are a very controllable, quick, and targeted way to get in front of Google Searchers that are looking for your product or service and don’t know who to contact yet.
So anytime Google Adwords adds a new enhancement to their PPC marketing tools it’s always great to take advantage of their new tools and enhancements to gain better pay per click ad real estate that can increase conversions and your chance at the business or leads
Google Adwords has had a tab or section called “Ad Extensions” where you can add up to 10 sitelinks. Now they have given you the ability to create text ads that match the sitelinks for “Enhanced Ad Sitelinks“.
Check it out straight from their adwords blog, here are some of their screenshots.
Say you’ve created sitelinks for your pizza restaurant campaign, and your ad displays sitelinks as shown here:
Now, let’s say your account also includes the following text ads:
With this enhancement, your ad could now look like this:
To be eligible, your ad with sitelinks must show above Google search results and your account must contain active ads closely related to the sitelinks in your campaign.
In testing, people reported that ads with enhanced sitelinks were more useful and relevant. And clickthrough rates were significantly higher than the same ad with traditional 2- and 3-line sitelinks.
If you need help with Google Adwords or Pay Per Click Marketing call us at 888-863-7421
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