Matt Cutts just released a new video confirming that Google now uses social websites like Facebook and Twitter as a ranking signal. This was based on a Google Webmaster Help question and a recent article by Danny Sullivan with Search Engine Land.
Even though they haven’t used it before they are now giving it some value. Based on the way he answers this question my feeling is it’s not a significant ranking factor as of yet but depending on how this new social media trend over the last few years pans out it could become more significant.
Just like any other advice Matt Cutts says not to go and try to game the system now with getting more followers as just like link building it’s not always about the quantity rather the quality of the website or in this case follower. Reputation comes into play here.
Here is the video about Google using Data from Social Networking websites.
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