This post is dedicated to the local small businesses that continue to invest waste money in their local print yellow pages. I’m no Bill Gates, but I can tell you there isn’t any need for print yellow pages since his death to the print yellow pages in five years prediction three years ago. However, I still get the yellow page books and yes instead of adding them to my handy blue recycle bin immediately from the end of the driveway I actually keep them. Not because I will ever go searching through the pages looking for the most beautiful 4 color full page ad next time my toilet leaks, only because it’s free leads for me. Ok, wait there is one other person that might be still using the print yellow pages in my area of Arizona it’s called the Sun City or Sun Lakes but even then I know for a fact my gramps in Florida is rocking his AOL email and using search powered by or “enhanced” by Google. So maybe not even the older folk are using the print yellow pages anymore and even the online yellow pages are only used for local link building or mostly found because of a local search on Google, Yahoo, or Bing.
Even worse, when I prospect out of these yellow page books the ads have direct #’s no call tracking so why oh why are the small business owners still using this crap method of advertising when they don’t even use it themselves when they need a local business to help them? I think it’s either a case of insanity (doing the same thing over and over and expecting different results), or they are afraid of change and to get in the local seo game because they don’t understand it and it isn’t as tangible.
It’s ok small business owner I’m here to help. There is enough local business to go around and I only want to help certain local markets . So local small business owner I can help you reallocate your ad dollars away from your print yellow page books to local internet marketing strategies that can help you long term.
If it’s not that please give me a call and tell me why are you still dropping $22k a month on yellow page print books (and yes I had a client spending that much with them). And for you very few exceptions out there that got a 4k job off a nice lil old lady in Sun City, Arizona and you can attribute back to that book could you still have got that lead with a 1k a month investment or less or could you have received double the leads online for the amount you are investing wasting in these yellow page print books?
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