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Bruce Clay a highly respected SEO expert shared his insight on Local Search and how to approach it as a business. Some of take aways were;
- Just because your are targeting local, you still are in many cases competing with National competitors
- If you fix a website whether it is Local or National it is still the same process and still costs the same amount
- If you are spending 5 hours on SEO for Local Search and your competitors are spending 50 hours still tough to compete.
- Local Search = SEO
- Google Maps is a great tool for ranking for local keyword phrases
- Local does not equal “cheaper” or “lower cost” to optimize for the search engines.
Here is the video to get your own take aways from the video. I think it is a great video to share with clients.
