Here is a great video that explains why Google Local Maps has become more and more important and why we use it with all of our clients. It is also great for local organic SEO (Search Engine Optimization) and we have been finding on average a 10% click through rate which is about 4 times greater then the Pay Per Click ads which we also feel is important. Google has created 3 elements now to their search results page.
- Google Maps
- PPC (sponsored links)
- and the “organic, free, natural” listings where you can show up on the “left hand side” of Google where most of the traffic comes from.
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