Yahoo today announced that they are acquiring Citizen Sports, a company that creates fantasy sports leagues for Facebook, iPhone, Android and other devices. The acquisition is meant to enhance Yaho... […]
Probably no one can make numbers look as cool as Sesame Street, but I’m about to give it a go in the name of Social Media. Here’s hoping these social media statistics make your next PowerPoint sin... […]
You know the drill. Just about every buddy cop movie shows the two characters performing the good cop bad cop routine. Parents have even been known to use this same strategy when seeking a confessio... […]
Yesterday I posted how I looked for information on how to create a custom tab for a fan page. If you want to learn how to do that, go here. Let me tell you why I think you should. What I’ve realized... […]
One of the most interesting applications of Data/Text Mining and Information Extraction is Politics. I started collecting information from various blogs, websites and forums and applying Information E... […]
I was recently interviewed by the Wall Street Journal and was asked what the three most important things are for small businesses as they pertain to Social CRM (this applies to large businesses as... […]
“Reciprocal following” is when you follow the people who follow you on Twitter. Sounds harmless, even nice. But don’t be fooled. Many problems are caused by this practise. Reciprocal following shoul... […]
We take twitter spam seriously around here. We often use words like spam, spammers and undesirables. And it always leads to the same question: “what is spam?” The universal answer seems to be: “Eve... […]
Today we’re going to uncover what makes you uniquely you. We’re going to go through your vision, purpose, values, goals, and extract the core of your personal brand. This worksheet is a slightly ad... […]
I don’t write about cars. I don’t really even write about gadgets. But I’m writing about the Chevy Volt electric car today. Why? Because the folks at Chevy are using influencer targeting as a method... […]
Keyword Research: The secret weapon of any successful online business. Your keywords should be the main driver at every stage of starting a business online, from identifying a niche market and choosing a product to sell online, to writing your salescopy,… […]
Here’s our salescopy tip of the day… When you write the copy for your website you have to make sure that you do a good job of relating to your customers. You need to identify with their wants and needs and… […]
If your product is the kind of item that people tend to buy only after they’ve had the chance to experience it, you might experience some challenges when you try to sell it online. Your visitors can’t touch or taste or… […]
Social media strategies are definitely the hottest thing going right now in the Internet marketing world — partly because many people are spending a lot of their spare time “socializing” online, and partly because many online (and offline!) businesses are… […]
If you haven’t already got a site yet, you have a decision to make: do you try and build it yourself or hire someone to do it for you? Well, if you’re short on time and long on money, then you… […]